Five Myths about Outsourcing iPhone application Development Services from India

Myth #1: Cheap App Development Services in India

Truth: World Wide Web has turned the wheel of fortune for all companies worldwide. Suppliers and buyers from different nations  have met each other on virtual  machines and served their best interests in terms of price & quality. Cost-effectiveness  is one of the business fundamentals for which each entrepreneur is keen about. Many IT  enterprises believe that it is easier to outsource iPhone application development services from India, which is not true as in now. It is important not to forget the relationship between price & quality; being a foreign company even if you get very cheap app development services - then please don’t blame for quality later.  Please go by standard rule – you have to pay a price for the quality services; be suspicious if you get  discounted services.

Myth #2: Inferior Quality iPhone Applications

Truth: Indian developers are highly qualified in comparison to the developers of other nations. Their expertise is matchless to produce quality iOs applications. Please don’t become penny-pinching while rewarding them because it may create a pressure on them to pull down the quality level.   A foreign client can decide for himself whether he wants quality iPhone apps or average ones.

Myth #3: Lack of Infrastructure & Team

Truth: India has the maximum number of professionals than any other country, that’s why it is called the global outsourcing hub. When we talk about professionals, it’s pretty clear that Indian web development companies have good teams. And,  it is must to have an infrastructure to retain good teams. Please, stop believing that Indian companies lack good infrastructure or workforce.

Myth #4: Insufficient Technology Resources

Truth:  Many foreign companies turn to India for Android applications because Indian developers can afford the economical software kit of the operating system. But, when it comes to iOS, they consider Indian web development companies as incapable of producing good apps because the software kit for iPhone application development in India is very costly. It’s just a misconception; most of the web companies in India have plenty of technology resources to produce and maintain iOS apps for offshore clients.

Myth #5: Indians are mass producers

Truth: It is your requirement that makes Indian developers as mass producers. A supplier always supplies the amount that is specified on the order – nothing less or more. Get your  customized iPhone apps done by Indian developers, they will not sell you 20 if you want one. It’s very simple to understand.  Isn’t it?

Introduction to Google Carousel

What is Google Carousel?

Google has transformed into a knowledge search engine from an information search engine. The knowledge graph search feature – Google Carousel enables users to glance through more relevant URLs related to their queries; the horizontal array of images appear on the top of SERP (Search Engine Result Page) for users to reach the most relevant link in the minimum time. After selecting the relevant link, the feature turns up with the biography of selected link & many other relevant results to choose from. Go through the screenshots to understand Google Carousel better.

Screenshot I:

Screenshot II:

Launch Details
Google Carousel is launched on June17, 2013 in US with English as base language. Google will gradually cover other nations after studying different cultures, consumer behaviors & languages thoroughly. Google does not want to create confusion among users’ minds with irrelevant results; it aims at “to the point results”. Over the globe, we have many similar words that have different meanings, for example: in German “gift” means “poison” whereas in India it is referred as a “present”, in India people prefer to use the word “biscuit” instead of “cookies” that is common in US and there are many such examples to quote here. Google Carousel is to refine the search results in the best optimal way.

Scope of Google Carousel
The Knowledge Graph Search is an intelligent feature that would affect the rank of websites and users’ behaviour, drastically. Local businesses will have to walk extra miles to get on the top as it demands for branded search results. The horizontal sequence of images constitutes mainly brands, which means optimizers need to optimize set of keywords along with the brand name & that too naturally. Google Carousel has Google+ in its algorithm that forces webmasters to create an impressive Google+ profile for client’s business in order to appear in horizontal images list. Image is very-very important to improve ranking for Google Carousel; it is recommended having clear & good resolution image for Google+. More a business is active on Google+, the more are the chances to appear on the top panel of SERP.

Advantages of Google Carousel

• More User-Friendly
• Local Results get better place before paid results
• Image makes it more interesting, as users are more inclined to click the most impressive ones.

Disadvantages of Google Caurosel

• Less Space for Organic Results
• Long Pathway to Reach Website
• More Dependence on Google+

Comparison – Organic Results | Paid Results | Local Search Results

The sequence of SERP is local search results (LSR) – paid search results (PSR)– organic search results (OSR). From the biggest desktop screen to smallest mobile screen, LSRs & PSRs take maximum space leaving little place for organic results to adjust. What would be the strategy of webmasters to become visible on Google? Would it be more preferable to optimize for Google Carousel? Such questions need vigorous brain-storming sessions to find optimal answers.

Tips to optimize website for Google Carousel?

• Optimize website to create better UX (user experience).
• III, V and VIII positions of Carousel Results are the ones which are clicked most often by users.
• Image is the most important thing to get users click; make it interesting.
• Google+ Profile is the key to online success. Complete profile with
  • Phone Number
  • Geographic Address
  • Fresh Content
  • More Followers
  • Quality Business Description
  • Quality Images for Profile & Business Categories
• Reviews are compulsory to prove the worth of products/services.
• Follow brand strategy to win brand driven knowledge graph search.
• Multiply conversions by appearing in Carousel results as well as organic results.
• Submit website on authoritative online directories like yelp, zagat, etc.

Get set ready to successfully go on Google Carousel! If you have more points to share with us, please feel free to do so here.

Why does a Web Designing Company also offer SEO Services in USA?

Web development Industry is undergoing many twists; some twists are visible & many are hidden. But, one thing is sure that industry is following a complete customer centric approach. The question what we have asked above “why does a web designing company also offer SEO services in USA?” is the proof of IT consumerization. Most of web designing companies provide digital marketing services’ have you ever became inquisitive about it? Here, we reveal you two reasons behind it:

1. Search Engine Friendly Website Design

Because many SEO Gurus emphasize upon search engine friendly site designs that’s why many companies offer packages for web design & SEO services in USA. Let’s go a little deeper; what is the meaning of search engine friendly website design? A web design that

• takes less time to download,
• has all those social plug-ins that are part of major search engines’ algorithms,
• has combined CSS files, minified html & java scripts to decrease the download turn-around time,
• avoids heavy flash animations, and
• has improved caching features.
  
  
  
  
  

All those website designs that can be easily accessed by search engines are search engine friendly.

2. User Friendly Website Design
   After satisfying search engines, there comes the turn to delight users. What if your webpage ranks well, but users exit it as they enter? High bounce rate is alarming for the success of a business website. Checklist for user-friendly web design is as follows:

The website design

• should not be gaudy
• must have images relevant to the business product or services
• should not be scattered information
• must have simple font family & size to understand
• must have easy navigation to reach desired landing pages
• must be a good combination of images & texts to drive user again & again to the website

Hope everyone has clearly understood the reason behind the packaging of two different services. People may have a question why only website designing company offers SEO services; why not vice-a-versa? The other way round is also possible depending upon the competencies of webmaster. And, the check list is not limited to website designing companies in USA or SEO services in USA – it is universal to entire IT industry.

SEO Updates Underline Meta Tags

Meta Tags Optimization is the first task undertaken by any random SEO Services Company; it is the first impression of a webpage to the reader as well as search engines. Latest SEO updates emphasize majorly upon Meta tags to improve ranking for websites. Before diving into the subject, it is important to take note of following points:

What is Meta Tag?

It is HTML or XHTML element that helps spiders of search engines and neurons of human mind to index information about a webpage. If you Google “Search Engine Optimization in India”, you will get results similar to the screenshot given below. The three components of a Meta Tag help visitors as well as search engines to have an idea about the website; it is similar to the title & foreword of a book that help readers to get familiar with the subject. 

  

Components of Meta Tag

There are three components of a Meta Tag:

• Title
• Description
• Keywords

As indicated in the screenshot, title & description appear in the SERPs that facilitate users’ decisions to reach the most relevant webpage. The words in bold letters are keywords in the title & description; it is crucial to use best blend of keywords in order to optimize a website appropriately. Semantic keywords form the latest trend, which is followed by not only one SEO Services Company but many. There are many free online tools to find the most effective synonyms for keywords.

How to optimize Meta Tags – Title & Description?

1. Title – Being the first impression of website, choose the best related keywords to project your online presence. And, make the best use of following tips:
   1. Character Length – Maximum 70 Characters
   2. Placement of Keywords – In the beginning of Title
   3. Punctuations – Use Only Pipes (|), no commas please
   4. Placement of Brand Name – In the end of Title
   5. Repetition of Keywords – Not Preferable
2. Description – Only a good description can drive visitors to a website, not otherwise. Take time to write a good description to increase traffic to your webpage and later review it with the following checklist:
   1. Character Length – 150 to 200 Characters.
   2. Placement of Keywords – In the beginning of Description.
   3. Promotion Line – Market your page to compel user to visit the webpage.
   4. Mention Offers – Include special value, discount offer or any other benefit to force user to click on your web link.
   5. Mention Products – Description must include all products & services offered by your brand.
3. Unique – Write a unique title & description for each page of the website.

If you are SEO Services Company or if you are searching for a SEO Services Company, please give importance to Meta Tags as these play crucial role in defining your online success!
If you have any query, feel free to share here.