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SEO Services Company
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The 'SEO' technique is getting
replaced by CMO (Content Marketing Optimization) gradually. The
present scenario is a transition period wherein most of the marketers
are in a fix between SEO & CMO. Would it be fruitful to hire SEO Services Company or the latter? The confusion seems to be a
question for the success of a business.
Let’s first analyze the race
between search engine optimization & content marketing
optimization and the guiding rules. High rank is the goal
for which a marketer would be
rewarded only if a user dopamines and indulges in the desired action.
In other words: on achieving the goal-high rank, a business would be
rewarded with the trophy of high conversions. Prior to jumping into
the discussion, I want to clear that we may find the competition or
race as a contradiction in the end.
Considering the two possibilities of
race:
Case I – CMO beats SEO
What if content is super, but the
rank doesn’t exist. Who will read the rich customer-centric
content? The direct consequence: no viewers no business.
Case II – SEO beats CMO
What if a website ranks no.1, but
the content is irrelevant. Sorry to write, but such cases no more
exist because Google ranks only those websites that have content.
High rank is achieved through SEO
using onsite & offsite techniques. Directory submissions &
search engine submissions are significant to alert spiders about the
existence of website. What is a website? It is a content piece. That
means we are spreading the word for content under the title of a
website, which is called nothing but content marketing. Link building
is also meant for the same purpose. A website wants two types of
viewers: spiders and users. Therefore, mainly content has to be
optimized for these two bodies. Whether it is high rank or
conversions, content plays the most significant role.
- High Rank through Content: A SEO Services Company needs to focus on content because search engines love to chew the crispy content to make a website as its favorite flavor to share it with others.
- Customers through Content: After satisfying search engines, marketer needs to throw ball to the user’s court and make sure he catches. If user misses the punch in content, marketer is going to lose a potential customer. Pitching the customer through the content of his level would increase the chances of conversions. And, one more point if users won’t stay for longer time periods on a website (high bounce rate), then sooner search engines will also drop that website down from SERPs.
As thought above, competition seems
to be contradictive to SEO & CMO. I think SEO must be rephrased
as content marketing optimization in order to end the confusion
because content is guiding the race instead of running it. Marketers
must raise their hands for CMO instead of SEO Services Company.
And, each SEO Services Company should change its name to CMO
Services Company. How many marketers agree to this? Share your
thoughts in the comment box.
