SEO Process

Website analysis
Before optimizing, a detailed analysis of the web site is very necessary. Content, structure and the target traffic have to be cautiously reviewed.

Identify Business Objectives
One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, to increasing sales. The objective should be kept in mind while looking for the key words.

Key Word optimization
Extensive analysis is required in this stage. You select a list of key words only after analyzing the competitor’s site, their Meta tags, Key word phrases etc. Then only a final list of key words is prepared.

Web Page optimization
One needs to optimize web pages with the selected key words. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into.

Web Page submissions
Optimized web pages should be submitted to all the popular search engines. This is the way you get your site indexed. Once the site is indexed your focus should be on achieving high search engine rankings for your key words.

Link Building
You increase your visibility by building links. The popularity of your web site increases through this step of link building. Inbound links are one of the crucial factors for web page optimization. Search engines look for inbound links from popular sites while ranking your site.

Position Reports
Pre-optimization as well as a post optimization report should be prepared. The former one is for all the key words you finalized before optimizing and the latter is to record the changes after optimization.

Analysis and Action plan
Analyze position reports of popular search engines. This helps in checking out the action plan. Keeping an eye over position reports is all the more necessary due to consistent changes in the parameters of search engines. You could lose your coveted first rank any moment.

Recurring Tasks
These tasks are carried out to keep your site updated with the changing trends in the field of search engine optimization. You should also make sure that the search engines keep indexing your site and rank them well.

50 Simple Tips for Improving Your Website

1. Use .htaccess to redirect the non-www version of your website to the www version.

2. Extend the registration of your domain for at least five years.

3. Make sure that when a visitor clicks your website’s logo, they are taken back to the homepage.

4. If you think your font is too small, make it bigger!

5. Remove widgets that aren’t directly enhancing your website.

6. Include an easy to find contact link, e-mail address or phone number on every page of your website.

7. Use a CSS stylesheet to make your website printer friendly.

8. Fix or remove broken links (external and internal).

9. Add ALT tags to all of your images.

10. If your website is using frames, get rid of them!

11. If you don’t have a robots.txt file, create one.

12. Provide the same basic navigation menu on every page of your website.

13. Use the same color for links throughout your website.

14. Spell check your content.

15. Format your content so that it is easy to scan.

16. Add at least one picture to every page of your website.

17. If you don’t have an About page, create one.

18. Use your About page to show your brand’s personality.

19. Include at least three pictures on your About page.

20. If your website has pop-up windows, get rid of them!

21. Link to relevant social media profiles from your About page.

22. Add a search box near the top of your website’s layout.

23. Create a privacy policy page.

24. Place a link to your privacy policy at the bottom of every page.

25. Use dashes in filenames instead of underscores.

26. Add a link to Google Maps on your Contact page.

27. Add internal links from one piece of content to another.

28. Write a unique META description for all of your main pages.

29. Validate your source code and correct any errors.

30. If you have a link exchange page, get rid of it!

31. Add a site search box to your 404 page.

32. Create a sitemap for your website.

33. Add a link to your sitemap at the bottom of every page of your website.

34. Add a copyright notification to the bottom of every page of your website.

35. Underline your links throughout your website.

36. Turn off music that automatically plays.

37. Get rid of any flashing GIF animations.

38. Include your website logo at the top of every page.

39. Register the .net and .org versions of your domain and redirect them to your website.

40. If you don’t have a help or support section, create one!

41. When you answer a question via e-mail, add the answer to the help/support section.

42. Look at your contact forms and see if there is any information you don’t have to request from your visitors.

43. Add your analytics code to every page of your website.

44. Get rid of any pages that automatically resize visitors’ browser window.

45. Create a favicon for your website.

46. Only use email address that include @yourdomain.

47. Label each box of any forms on your website.

48. Show a confirmation any time a visitor completes a significant action on your website.

49. Create one new piece of quality content for your website every week.

50. Check source code for any unused script and remove it.