SEO Updates Underline Meta Tags

Meta Tags Optimization is the first task undertaken by any random SEO Services Company; it is the first impression of a webpage to the reader as well as search engines. Latest SEO updates emphasize majorly upon Meta tags to improve ranking for websites. Before diving into the subject, it is important to take note of following points:

What is Meta Tag?

It is HTML or XHTML element that helps spiders of search engines and neurons of human mind to index information about a webpage. If you Google “Search Engine Optimization in India”, you will get results similar to the screenshot given below. The three components of a Meta Tag help visitors as well as search engines to have an idea about the website; it is similar to the title & foreword of a book that help readers to get familiar with the subject. 

  

Components of Meta Tag

There are three components of a Meta Tag:

• Title
• Description
• Keywords

As indicated in the screenshot, title & description appear in the SERPs that facilitate users’ decisions to reach the most relevant webpage. The words in bold letters are keywords in the title & description; it is crucial to use best blend of keywords in order to optimize a website appropriately. Semantic keywords form the latest trend, which is followed by not only one SEO Services Company but many. There are many free online tools to find the most effective synonyms for keywords.

How to optimize Meta Tags – Title & Description?

1. Title – Being the first impression of website, choose the best related keywords to project your online presence. And, make the best use of following tips:
   1. Character Length – Maximum 70 Characters
   2. Placement of Keywords – In the beginning of Title
   3. Punctuations – Use Only Pipes (|), no commas please
   4. Placement of Brand Name – In the end of Title
   5. Repetition of Keywords – Not Preferable
2. Description – Only a good description can drive visitors to a website, not otherwise. Take time to write a good description to increase traffic to your webpage and later review it with the following checklist:
   1. Character Length – 150 to 200 Characters.
   2. Placement of Keywords – In the beginning of Description.
   3. Promotion Line – Market your page to compel user to visit the webpage.
   4. Mention Offers – Include special value, discount offer or any other benefit to force user to click on your web link.
   5. Mention Products – Description must include all products & services offered by your brand.
3. Unique – Write a unique title & description for each page of the website.

If you are SEO Services Company or if you are searching for a SEO Services Company, please give importance to Meta Tags as these play crucial role in defining your online success!
If you have any query, feel free to share here.