Introduction to Google Carousel

What is Google Carousel?

Google has transformed into a knowledge search engine from an information search engine. The knowledge graph search feature – Google Carousel enables users to glance through more relevant URLs related to their queries; the horizontal array of images appear on the top of SERP (Search Engine Result Page) for users to reach the most relevant link in the minimum time. After selecting the relevant link, the feature turns up with the biography of selected link & many other relevant results to choose from. Go through the screenshots to understand Google Carousel better.

Screenshot I:

Screenshot II:

Launch Details
Google Carousel is launched on June17, 2013 in US with English as base language. Google will gradually cover other nations after studying different cultures, consumer behaviors & languages thoroughly. Google does not want to create confusion among users’ minds with irrelevant results; it aims at “to the point results”. Over the globe, we have many similar words that have different meanings, for example: in German “gift” means “poison” whereas in India it is referred as a “present”, in India people prefer to use the word “biscuit” instead of “cookies” that is common in US and there are many such examples to quote here. Google Carousel is to refine the search results in the best optimal way.

Scope of Google Carousel
The Knowledge Graph Search is an intelligent feature that would affect the rank of websites and users’ behaviour, drastically. Local businesses will have to walk extra miles to get on the top as it demands for branded search results. The horizontal sequence of images constitutes mainly brands, which means optimizers need to optimize set of keywords along with the brand name & that too naturally. Google Carousel has Google+ in its algorithm that forces webmasters to create an impressive Google+ profile for client’s business in order to appear in horizontal images list. Image is very-very important to improve ranking for Google Carousel; it is recommended having clear & good resolution image for Google+. More a business is active on Google+, the more are the chances to appear on the top panel of SERP.

Advantages of Google Carousel

• More User-Friendly
• Local Results get better place before paid results
• Image makes it more interesting, as users are more inclined to click the most impressive ones.

Disadvantages of Google Caurosel

• Less Space for Organic Results
• Long Pathway to Reach Website
• More Dependence on Google+

Comparison – Organic Results | Paid Results | Local Search Results

The sequence of SERP is local search results (LSR) – paid search results (PSR)– organic search results (OSR). From the biggest desktop screen to smallest mobile screen, LSRs & PSRs take maximum space leaving little place for organic results to adjust. What would be the strategy of webmasters to become visible on Google? Would it be more preferable to optimize for Google Carousel? Such questions need vigorous brain-storming sessions to find optimal answers.

Tips to optimize website for Google Carousel?

• Optimize website to create better UX (user experience).
• III, V and VIII positions of Carousel Results are the ones which are clicked most often by users.
• Image is the most important thing to get users click; make it interesting.
• Google+ Profile is the key to online success. Complete profile with
  • Phone Number
  • Geographic Address
  • Fresh Content
  • More Followers
  • Quality Business Description
  • Quality Images for Profile & Business Categories
• Reviews are compulsory to prove the worth of products/services.
• Follow brand strategy to win brand driven knowledge graph search.
• Multiply conversions by appearing in Carousel results as well as organic results.
• Submit website on authoritative online directories like yelp, zagat, etc.

Get set ready to successfully go on Google Carousel! If you have more points to share with us, please feel free to do so here.

Why does a Web Designing Company also offer SEO Services in USA?

Web development Industry is undergoing many twists; some twists are visible & many are hidden. But, one thing is sure that industry is following a complete customer centric approach. The question what we have asked above “why does a web designing company also offer SEO services in USA?” is the proof of IT consumerization. Most of web designing companies provide digital marketing services’ have you ever became inquisitive about it? Here, we reveal you two reasons behind it:

1. Search Engine Friendly Website Design

Because many SEO Gurus emphasize upon search engine friendly site designs that’s why many companies offer packages for web design & SEO services in USA. Let’s go a little deeper; what is the meaning of search engine friendly website design? A web design that

• takes less time to download,
• has all those social plug-ins that are part of major search engines’ algorithms,
• has combined CSS files, minified html & java scripts to decrease the download turn-around time,
• avoids heavy flash animations, and
• has improved caching features.
  
  
  
  
  

All those website designs that can be easily accessed by search engines are search engine friendly.

2. User Friendly Website Design
   After satisfying search engines, there comes the turn to delight users. What if your webpage ranks well, but users exit it as they enter? High bounce rate is alarming for the success of a business website. Checklist for user-friendly web design is as follows:

The website design

• should not be gaudy
• must have images relevant to the business product or services
• should not be scattered information
• must have simple font family & size to understand
• must have easy navigation to reach desired landing pages
• must be a good combination of images & texts to drive user again & again to the website

Hope everyone has clearly understood the reason behind the packaging of two different services. People may have a question why only website designing company offers SEO services; why not vice-a-versa? The other way round is also possible depending upon the competencies of webmaster. And, the check list is not limited to website designing companies in USA or SEO services in USA – it is universal to entire IT industry.

SEO Updates Underline Meta Tags

Meta Tags Optimization is the first task undertaken by any random SEO Services Company; it is the first impression of a webpage to the reader as well as search engines. Latest SEO updates emphasize majorly upon Meta tags to improve ranking for websites. Before diving into the subject, it is important to take note of following points:

What is Meta Tag?

It is HTML or XHTML element that helps spiders of search engines and neurons of human mind to index information about a webpage. If you Google “Search Engine Optimization in India”, you will get results similar to the screenshot given below. The three components of a Meta Tag help visitors as well as search engines to have an idea about the website; it is similar to the title & foreword of a book that help readers to get familiar with the subject. 

  

Components of Meta Tag

There are three components of a Meta Tag:

• Title
• Description
• Keywords

As indicated in the screenshot, title & description appear in the SERPs that facilitate users’ decisions to reach the most relevant webpage. The words in bold letters are keywords in the title & description; it is crucial to use best blend of keywords in order to optimize a website appropriately. Semantic keywords form the latest trend, which is followed by not only one SEO Services Company but many. There are many free online tools to find the most effective synonyms for keywords.

How to optimize Meta Tags – Title & Description?

1. Title – Being the first impression of website, choose the best related keywords to project your online presence. And, make the best use of following tips:
   1. Character Length – Maximum 70 Characters
   2. Placement of Keywords – In the beginning of Title
   3. Punctuations – Use Only Pipes (|), no commas please
   4. Placement of Brand Name – In the end of Title
   5. Repetition of Keywords – Not Preferable
2. Description – Only a good description can drive visitors to a website, not otherwise. Take time to write a good description to increase traffic to your webpage and later review it with the following checklist:
   1. Character Length – 150 to 200 Characters.
   2. Placement of Keywords – In the beginning of Description.
   3. Promotion Line – Market your page to compel user to visit the webpage.
   4. Mention Offers – Include special value, discount offer or any other benefit to force user to click on your web link.
   5. Mention Products – Description must include all products & services offered by your brand.
3. Unique – Write a unique title & description for each page of the website.

If you are SEO Services Company or if you are searching for a SEO Services Company, please give importance to Meta Tags as these play crucial role in defining your online success!
If you have any query, feel free to share here.

Web Designing Companies in US Recommend Native Apps for Digital Natives

Mobile web is the newest atmospheric layer for a web designing company in US. Expanding W3 to on-hand devices like smart-phones, mobile phones, tablets, etc. is the consumer-centric technology. Do you remember anyone without a mobile phone? It’s difficult to trace, but two in a million can be found so. Mobile web is driven by global consumerism. Web designing companies are just lubricating the technical path for marketers to reach potential customers personally in their hand. Native application is one of the solutions, which reduces the distance between a seller and a buyer. Here, we brief you a little about it.

Web Designing Company US

What is a Native Application?

Native app is an app that is developed for a specific operating system (android, iOS, windows, & blackberry respectively); it can be downloaded once and can be used online as well as offline. It is similar to a game like angry birds on your mobile device. It remains safe & permanent in the mobile device of user.

Ouch…it pinches pocket, but promising!

Native app is expensive to its counter technology (RWD). But, the performance of a native app is matchless. The quickness promises desired user-experience without any flaw. It can integrate well with the features (camera, GPS, accelerometer, etc.) of the mobile device. From the business point of view: native app development is expensive, but it is worth for creating a never ending impression on customers.

Native App Development in US Market

The trend is high; web designing companies in US support this platform as it promises desired user experience offline as well as offline. The web fashion is meant for businesses that really feel customer is king. Reaching out different technologies with a uniform application developed individually for each one is not cost-effective but consumer-effective. There is not even one web designing company in US that says 'no' to native app just because it is costly. The companies are bringing cost-effectiveness in development process using phone-gap and other such platforms.

To understand the digital native-buyer, even a marketer has to become the digital native. And, native app is like a satellite that can land you there. But, land safely with the best web designing company in US that has technical expertise like HTML 5, CSS 3, javascript, jquery, twitter bootstarp, boilerplate, 12 & 16 column grid structure, media queries, modal, alert, button groups, dropdowns, badges, navbar, tooltips, labels, progressbar, typeahead, thumbnails, popovers, accordion, js plugins, etc. Contact us to know more about native apps.

While Choosing Services for Software Development in US

There are many offshore IT services providers for software development in 

Software Development US

US. The vendor market includes developing countries like India, Argentina, Brazil, Sri-Lanka, China, etc. that caters the challenging technological demands of United States. Many offshore contracts are successful, but a few are even disastrous. The fault lies in selection process. While choosing a tech partner, it is important to do homework. There are three main areas where one has to focus:

• Scope of Work:
  To get a software program is not difficult, but defining the purpose may be. Don’t forget that software performs a set of activities to store, process and get the error free results. From start to finish, you must be clear what to feed exactly and expect the end product. Recently, we developed a project management system for a company in US. The unclear goals of company would have caused us a problem, but our analysts helped them define the software requirement & the scope of tasks to be performed by it. It is very important to have clear objectives for a web application otherwise it may lead to chaos.
• Information Seal
  There are two panels on a software application – user panel and owner panel. The owner can view all the information fed into the program at any point of time. It is a universal truth, please don’t get surprised. While making a contract with any tech company providing software development in US, add confidentiality clause to ensure zero information loss.
• Up-gradation
  Technology keeps on evolving through multiple enhancements & advancements. Don’t entertain any company offering software development in US that doesn’t support continuous up-gradation of application. It ensures long life & high ROI on your technical asset.

The whole world turns to the United States when it comes to business and software development in US is no exception. All companies in US must give attention to above three factors to ensure productive applications from global market.

What is meant by “clear call to action” if a Web Development Company in US claims it?

“Call to action” is mandatory but “clear” is significant to online success. There is

web development company in US

not only one Web Development Company in US that promises websites driving customers to the point of purchase, but many. Also, there are few claiming for clear call to action. The term “clear” makes a difference between an ordinary and an excellent web development group.

A website is a communication vehicle that carries business information (or other) to the end user. It is a common principle of communication that message must be transmitted in such a way that the receiver can comprehend it in true shape & size. A clear message is the key factor for successful communication process and a website is no exception to it. Now, if we analyze the purpose of a website, it is to make a sale. How would it achieve this goal? only if the website makes a clear call to action.

We are also a web development company from US, and are proud to be in the list of few. We have a trap of words to hold & drive users to indulge in buying. The main point is to prison users for life-long so that they keep on visiting the website again and again. The target is not a call to action for once, but for many times.

The technique is – Bridge the Vacuum

If a user (looking for a solution) reaches your website - he reads a little & exits; what does it mean & why does he exit the page? The website has little relevant substance that is too less to answer the queries of users. The success of a website lies in the hand of webmaster. Webmaster has to fill all the vacuum voids to stop users from exiting the website prior to action of purchase. How? Follow the call to action checklist:

• Answer the most basic query of user in simple language.
• Relate the basic information with your product in bold letters.
• Communicate your business product as users’ need.
• Use such visuals that may hold users’ breath.
• Pricing is very important. Display price with a good mark-down to make the page more appealing.
• “Buy” button & user-friendly payment modes are integral to online success.
• Contact us & Live-Chat are very important to make the purchase little personal.

Other than these things, a webmaster must focus on the perfect landing page & user-friendly design to ensure that user will definitely click the buy button. Being a web development company in US, we take customer oriented web world as our religion and posting such blog becomes a duty for us moreover.

" Latest 0.1 IDE for Android Application Development in India "

With the new flavor of Android 4.2 & 0.1 IDE, the market of Android application development in India is going to expand. The advancement in open source technology drives masterminds to create excellent platforms for developers. The first version of Integrated Developer Environment (IDE) has been introduced by Google on May 15, 2013 at the Google I/O Conference in San Francisco. The platform is meant to help developers to experiment & develop new applications easily. All Android Development Tools (ADT) can be used in IDE that makes it developers-friendly.

Android Application Development in India

Key features of IDE

• The platform is equipped with multiple features to build a variety of android apps.
• The sense & impression of Android can be highlighted in apps with the ready to use user-friendly templates.
• IDE would help developers to refactor the codes to make the application more efficient in terms of loading, processing & execution time.
• In order to identify version compatibility issues, IDE constitutes special set of tools called Lint.
• To protect the app from reverse engineering, IDE’s ProGuard would be of great help.
• The in-built Gradle automated build system would help developers to automate the complete app development model, i.e. building, testing, publishing and synchronizing.

In India, android app development is not limited to highly qualified & trained technocrats, but also expands to skilled graduates. IDE is full of opportunities for those who take android apps as their passion. The android market is big in India; all enterprises are using apps as weapons of marketing to multiply their revenue. Restaurant app, news app, music app, retail app, etc. are a few business-chains which are benefiting to a great extent. With IDE, Android application development in India would reach new horizons & would set new benchmarks in mobile marketing industry.