What should be a marketer’s choice: SEO Services Company or CMO Services Company?

SEO Services Company

The 'SEO' technique is getting replaced by CMO (Content Marketing Optimization) gradually. The present scenario is a transition period wherein most of the marketers are in a fix between SEO & CMO. Would it be fruitful to hire SEO Services Company or the latter? The confusion seems to be a question for the success of a business.

Let’s first analyze the race between search engine optimization & content marketing optimization and the guiding rules. High rank is the goal  for which a marketer would be rewarded only if a user dopamines and indulges in the desired action. In other words: on achieving the goal-high rank, a business would be rewarded with the trophy of high conversions. Prior to jumping into the discussion, I want to clear that we may find the competition or race as a contradiction in the end.

Considering the two possibilities of race:

Case I – CMO beats SEO

What if content is super, but the rank doesn’t exist. Who will read the rich customer-centric content? The direct consequence: no viewers no business.

Case II – SEO beats CMO

What if a website ranks no.1, but the content is irrelevant. Sorry to write, but such cases no more exist because Google ranks only those websites that have content.

High rank is achieved through SEO using onsite & offsite techniques. Directory submissions & search engine submissions are significant to alert spiders about the existence of website. What is a website? It is a content piece. That means we are spreading the word for content under the title of a website, which is called nothing but content marketing. Link building is also meant for the same purpose. A website wants two types of viewers: spiders and users. Therefore, mainly content has to be optimized for these two bodies. Whether it is high rank or conversions, content plays the most significant role.

• High Rank through Content: A SEO Services Company needs to focus on content because search engines love to chew the crispy content to make a website as its favorite flavor to share it with others.
• Customers through Content: After satisfying search engines, marketer needs to throw ball to the user’s court and make sure he catches. If user misses the punch in content, marketer is going to lose a potential customer. Pitching the customer through the content of his level would increase the chances of conversions. And, one more point if users won’t stay for longer time periods on a website (high bounce rate), then sooner search engines will also drop that website down from SERPs.

As thought above, competition seems to be contradictive to SEO & CMO. I think SEO must be rephrased as content marketing optimization in order to end the confusion because content is guiding the race instead of running it. Marketers must raise their hands for CMO instead of SEO Services Company. And, each SEO Services Company should change its name to CMO Services Company. How many marketers agree to this? Share your thoughts in the comment box.

What is the reason behind the mass production of software services in India?

If I recollect, software services in India appears like a story to me. It looks similar to the evolution of man after nomadic civilizations. There were a few names that used to flag Indian IT Industry previously, but now we have IT army to compete the global IT market. The present blend of companies for software services in India comprises different breeds like web development company, web designing company, internet marketing company, mobile application development company, etc. Indians are harnessing the true power of World Wide Web; no doubt we are intelligent & innovative.

Android & i Operating System are the two platforms that have enticed & driven young Indians to become developers. Not only graduates, but also high school students are finding pathways to enter IT market with their great sense of innovation & inventiveness. For elders, a web development company becomes a source of income and for young people it becomes the source of pocket money. Like ready-made clothes, the applications are produced in India. There is no manufacturing plant as such. Here, people have active minds to turn their ideas into powerful applications. Freedom of technology is lives in its true state in India.  

Reasons

Market Structure

• Big Companies are not the only clients.
• Small enterprises know the power of applications to multiply business.
• Macro Technology has entered micro homes.
• Customer is a common user.

Technology:

• Over-flowing Smart phones
• Over-flowing I-Phones
• Strong Social Media Networks
• Instant technology instead of time consuming

Business:

• High-end value to the customer
• High Profit Margins
• Brand Value
• Scope of Growth
• Opportunity to become self-made entrepreneur

If you had a different reason to join IT industry, please share with us in comment box.

How Much Time Does A SEO Services Company Take To Rank A Website?

Weather we talk about search engine optimization in India or elsewhere, a website takes the same time to reach top results. Before optimizing a website, a general SEO services company analyzes the competition of keywords. Only after analysis it can predict the time. Please note the general time intervals:

• Local Keyword: If the keyword is local (for example: SEO Services Company in Chandigarh), the competition will be less in lieu of lesser no. of competitors in the market. For local ranking, it takes minimum 6 months to leverage the website to the top rank.
• National Keyword: If the keyword is national (for example: Search Engine Optimization in India), there will be more competition for keywords. As the size of target market increases, so the time taken to optimize the site also increases. For national ranking, it requires 12 months, i.e. one year to get high SERPs for the desired website.
• Global Keyword: If the keyword is global (for example: SEO Services), then the website enters a macro environment that is highly competitive in nature. For such keywords, a website would take nearly 15 months to reach top position.

SEO is an ongoing process; even if you attain top rank, you cannot stop optimizing it. If you stop, website’s rank will gradually fall. The above estimations are true for an ideal website. There are many other parameters that affect the ranking procedure like:

• Current position of website on search engine
• The age of domain
• Content of website
• Back links to website
• Level of Competition

SEO is never a hit & trial process; you need to be very patient to get desired ranking for your website.  

Android Application Development in India Leads

Mobile apps development in India is one of the sound industries that really make a difference to the Indian developers & offshore clients. Again, the simple philosophy, i.e. “quality services at cheaper rates” wins. Why not? India is known for it; that allows a win-win situation for both customers & developers. The mobile app market is divided into two main categories, i.e. i-phone app development and android application development in India. Both the categories are flourishing, but still developers find android operating system more lucrative and thus believe it to be the reason behind its lead in comparison to the former iOS. The reasons why they feel so are listed below:

• Android-Innovative Platform
• Android- Budget Platform
• Android- Opportunity Platform
• Android –Competitive Platform

When compared to iOS, android app development is flourishing more due to above reasons. iOs requires nearly an investment of 1 lac to 1.5 lac whereas android can be started at a very negligible investment. No doubt competition rises when you require lesser capital to initiate the business. Even though the android doesn’t lose charm for being equally innovative & full of opportunities like iOS. The high & low initial figures of investment make the overall industry of mobile applications in India large. Developers don’t stop themselves at one source, but consider it as a success ladder. After earning good returns on android, they expand their services to iPhone applications. It will be true to say that android application development in India is a stepping-stone for developers to explore the bigger market of mobile apps development in India first & global next.

Grow Your Business with Mobile Apps Development in India

From the eye of a web development company, for savvy business entrepreneurs and marketers it has become a need to have a mobile presence either through mobile apps, mobile site or mobile advertisement. Since there are various operating systems and respective centers for mobile apps development in India, it can be tough for a beginner to figure out where to start the application development process. Mostly a development company provides various services which makes it easier to find an affordable platform enabling you to reach your potential customers. If you don’t have mobile presence, it is time for you to look for a web development company to get started:

• If you have small business and you have fewer resources, you can take advantage of new affordable tools that are associated with mobile apps. Development companies create processes that simplify the development of useful mobile applications.

• Such services will also help you deliver effective content that will further help you reach your potential customers on mobile devices. There are many companies that create mobile apps that are affordable and easier to stick to.

• You can effectively use resources (that you already have) to create a rich look for your brand. For instance, if you own a restaurant, then more than just the basic information about your restaurant, you should include its operating hours, specials for the day if you have any and your food and wine list. This can help you get more customers in short time.

• For a web company, it can be beneficial to create web applications for different platforms. Broadening your horizon will help you expose your business to large traffic.

By following the above mentioned tips, you can easily engage your customers in your business with mobile apps that are quick and affordable.

Web Designing Company Shades SEO Services in USA

90/100 web designing companies are offering SEO services in USA. “The two disciplines, i.e. designing & optimization should not be implemented separately” is their common belief. It’s true as it can be troublesome. Let’s see how:

A web designing company creates a design for the business website that surrenders its life to the users & search engines, the two driving forces too. If the design is not going to be search engine friendly or user friendly, what would be its fate? Living a dead life, about which none knows.

In order to bring life to the website, these companies have started providing search engine optimization services in the same spectrum. They work on such designs that stir the senses of users and the spiders of robotic search engines. From multiple pages to single page website designs, they are working for SEO friendly templates. Whenever a web development company offers SEO services, it mainly focuses on the following three components:

• Experience through Content
• Experience through Images
• Experience through Videos

ALLIGNMENT of above three makes the wholesome productive web design. Human eye is very keen and fond of looking on the right hand side screen of the monitor. If you don’t believe, try yourself. Placing videos & images here, is like a bull’s-eye strategy to tap the potential market. Don’t explode content, but give appropriate dosages. Keyword rich pointers in bold with succinct descriptions does great job for the spiders. If you are a web designing company planning to offer SEO servicesin USA, then aim at “Smiling Spiders & Users”.

Web Designing Company in US off to Pinterest!

Creativity never exhausts, but the sources do. A basic web designing company in US needs to season with the global website trends. The content hierarchy has been undergoing numerous changes since the inception of W3. From multiple pages to single web page designs, a web development company has tried almost all the rainbow shades. Thirst for change can never be pacified and it’s true! Pinterest has gained popularity worldwide. Tech geeks have much to absorb from it, especially the information hierarchy.

Tiles are in fashion! Being the owner a web designing company in US, I agree to this. Tiles are inspiring not only for the visual aspect, but even for utility. Users need not stretch their eyeballs till the last or the hidden pages instead can get the most of the website in micro seconds. A punch line & an image on the tile acts like a screenshot that is sure to get imprinted on users’ minds. I think I’m clear to all those who know about Pinterest and those who don’t know, please follow the website of Pinterest to unveil the success mantra of 2013. I’m sure by next year; we will have some irregular designs to capture the hearts of developers and the minds of users.

Pinterest is a cloud that is helping other clouds to condense in the similar shape. Whether you owe a personal website or e-commerce, you can follow the trendy design. And, if you have an existing website, then don’t forget to revamp it with a chic. Ask your web development company to do the job for your website to look young & energetic. In case you want my assistance, feel free to ask!