4 Quick Tips To Make Your Content Model Fresh - DotTechnologies

Below are four steps to create a search-centric RQR SEO model.
Figure 1. Process to Weight Recency, Quality and Relevance in Search

1.  Create Targets and “Look-alikes” 
 The first step is to understand why customers are in need of your service, and how they tend to behave. With some simple Q&A, you can begin to build targets for your content based on what you know prospects seek in the buying process.
In turn, you can then leverage paid search to test creative and understand the topics which most resonant with your customers. These learnings will help you build effective target personas.

2.  Take Stock
Once you know the “who” of your approach, you need to focus on the “what.”  That means taking inventory of your digital assets. You need to gain an understanding of what content, if any, your customers and prospects use to help them make purchase decisions.
What are the topics that are on their radar today, and how does your value proposition apply to these topics? But make sure your assessment is rigorous, and doesn’t overlook material that has “atrophied,” and no longer speaks to the needs of your audience. This step will help you see what you truly have to work with, and help you identify where content gaps exist.

3.  Create Or Expand Your Content Strategy
Now it’s time to dive into the channels that offer the quickest wins (based on your research). For many B2B marketers, this will most likely include a blog, RSS feed, and press release optimization.
But it also might include videos, user generated content, peer reviews, and analyst relations optimization. Once you have finalized the channels you want to pursue, keep in mind that your content strategy also needs to take into consideration your brand’s equity, goals, competitor presence, and theme prioritization.

4.  Measure The Impact!
After engaging in a content strategy project, it can be difficult to understand how well the content is performing and how to improve your website’s performance.
One method is to create a content tracking analytics program to measure each theme’s content on a site. By factoring various KPI’s like reach, relevance, and conversion metrics, you can determine how each category of content is performing.
Come the Monday after Thanksgiving, when you’ve already grown weary of the holiday’s leftovers, think about your search strategy and whether or not it is still fresh. Now it’s more important than ever to make changes to it so your content stays current and relevant. After all, your audience doesn’t want to consume leftovers all year long.

Content Copied From : http://searchengineland.com

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About The Author: Brad Neelan is a successful digital media and marketing professional with cross channel digital expertise. Brad has successfully consulted clients across a number of verticals and industries including B2B, B2C, Pharmaceutical, Retail, Travel, and Media & Publishing clients. See more articles by Brad Neelan

 

Web Technologies Best Use For Mankind - DotTechnologies

PHP/MySql

No business can function effectively without proper database management. In order to maintain a better record of information over the years, database management systems were developed. Soon, RDBMS, Relational Database Management System with MySQL stormed the database management scene as it had multi user access for several databases at the same time.

It is distributed under GNU and is written in C and C++ languages. It also forms a base for several other content management systems(CMS’s) such as Wordpress, Joomla, Magento and Drupal. This is widely used in social networking and wiki websites that are constantly edited by the users on the World Wide Web.

PHP and Hypertext preprocessor programming was specifically designed for web development and coding. With the course of time, it has now evolved to the stage, where just one command line is enough to execute the task. Moreover, it can now be used for developing only graphical content on the web apart from other development content found on almost every website.

Lately, PHP has been discouraged due to the flaws in the language and due to the security risks it poses. However, new features have been  added to the newer version. There are hardening patches available which can cover some of this language’s loopholes increasing the security. In market it is distributed under PHP License.

c#/.Net

C# is a programming language developed by Microsoft within the .NET framework. This language can work for several purposes and also serve as a common programming language for several tasks. This multi paradigm programming language facilitates strong typing thereby preventing manipulation of the data and also ensures security. 

In addition to that, it can be utilized for generic programming and can be simultaneously utilized for component and object oriented disciplines. It is designed to be simple to avoid errors in coding and thereby enforces the strong typing principle. Moreover, it is quite flexible as it permits C and C++ programmers utilize the source code portability feature.

C# applications are believed to consume optimum power; however, they still cannot yet completely compete with the actual C and assembly languages.

HTML/CSS

 Hypertext markup language, HTML, is what the web is ultimately made up of. HTML is one of the basic languages taught to children with computer subject. This language is written in tags. The input of the content is made through the tags <>, and the output is observed in web browsers.

All web browsers support HTML. Many other web development languages have been derived from HTML. All types of content including but not limited to pictures, text, tables or other data can be inserted in between the tags with appropriate syntax.

HTML even allows users to embed other scripts in the webpage and modify the behavior of the content. It is quite simple and easy to understand, and the BASIC unit of all web coding is still very popular.

CSS, Cascading Style Sheets, help you determine how well the content has been inserted and accordingly, you can make changes to the HTML coding. This is done by adjusting the indentation, alignment, paragraphs, fonts, colors, and multitudes of options for the formatting of the content. CSS allows you build up the markup language with HTML or XML to enhance the aesthetic value and presentation of the web page.

Jquery

 jQuery is the most popular online library designed purposely to promote the usage of JavaScript to develop several web based and desktop based applications. It is licensed under GNU and MIT, hence it is an open source application.

The best part of jQuery is that it supports cross browser compatibility. By using a Generic Handler, you can easily insert a record in the database. Compared to other programming, a simple modification is required and you get an instant result.

In addition to that, one of the most important and popular uses of jQuery is to make a Data Model in Visual Studio. Since Windows also accepts jQuery, it is far much easier for programmers to make javascript applications for platforms like AJAX.

Dot Technologies - Content Development Software Services

The real world has homes, businesses, offices, stores and all possible commercial and non commercial residences; however, each one of them needs maintenance  and effective planning especially when it comes to businesses. In the cyber world, your website is your home reflecting your identity.

In order to ensure the visibility of your online residence or workplace its content needs to be carefully developed in an original yet effective manner. Many writers are the culprit of plagiarism nowadays. To overcome this, following array of tasks need to be followed for achieving the most effective art of web content development.

• Making a thorough research
• Using correct keywords for maximum visibility in the search engine
• Organizing the information properly so that the visitor easily searches what he needs
• Edit the information collected to avoid wordiness

The content of your website can include anything and everything that a http server can handle and can also include texts, images, vectors, pictures, music, sounds etc. However, at times one must ensure that the most commonly used web browser is compatible with your website and its content you utilize in the web.

When the phenomenon of the Internet went Global, in the beginning, web developers were jack of all trades, who not only handled the HTML coding of the website but also developed relevant content. They worked as programmers, designers, and writers as well.

However, with the passage of time, technology improved and other types of specialized programming have emerged on the scene that require expert knowledge and specialization. The versatile profile of web developer has now changed to masters of one task.

So, with the age of specialization, a distinct opportunity for creative people emerged on the web development scene. These newly emerged jobs included versatile writers who could write relevant content for the websites.

From article writing to technical writing, blog writing to authentic website content, every good web development company has its own set of skilled writers who deal with such relevant SEO friendly content online.

The work of web developers doesn’t end here. Web content developers are also SEO specialists who ensures that your website is ranked better than your competition. Further, content developers also deal with documentation, multimedia in the website, and graphic design. Many of them are skilled in database related programming as well. This ensures regular content updates for the website and record maintenance.

Presently the worst issue on the web content development scene is unnecessary word stuffing for article directory websites where you can share your articles for free. However, this violates SEO rules as a lot of duplication is observed. Moreover, people get spammed and are misled. This optimizing manner is called black hat SEO.

When selecting a web content developer make sure that the developers not only focus on the writing but also pay equal attention to the audio visual aspects of your website as that is getting quite popular these days. Moreover, you can utilize the social network to promote yourself and increase visibility.

To be a legitimate brand that people can trust, make sure you avoid black hat SEO, which can get your website banned on the search engine – meaning no ranking at all. Your website content should be fresh, contemporary, and relevant specifically targeting your niche audience.

Internet is not the place to target the general audience any longer since that makes it easier to get lost among thousands of websites coming up every day. You are simply like a small fish in a big ocean which has very bleak chances to survive and create its own space.

Google+: Brands Rush In Where Consumers Fear To Tread

Earlier this week BrightEdge released data on early adoption of Google+ pages by brands. It also offered a comparison with Facebook. The SEO firm said that 61 percent of the top 100 brands in the US have Google+ Pages, in the little over a week since the doors were officially opened. By contrast 93 percent of that same top 100 have Facebook pages.

The Google+ adoption numbers are impressive. Indeed, given the possibility that Google+ may turn into a major new social platform brands want to quickly establish themselves on it. So far, however, there isn’t that much follower action, according to the BrightEdge report:

Not surprisingly, Google had the largest fan contingent of any brand on Google+, having attracted more than 65,000 fans. In these early days of Google+ Pages, top consumer brand stalwarts like Coke, McDonalds and Verizon had only dozens of fans, all just a shadow of the millions of Facebook fans these brands have already connected with.

BrightEdge said that “no brand other than Google had more than 50,000 Google+ fans,” while more than “two dozen of the top 100 brands have over 1M fans on Facebook.”

Ford is something of a case-in-point. It was one of the earliest adopters of Google+. The company was part of the initial wave of entities that set up +Pages before they were officially allowed. It has 27,535 fans on Google+. On Facebook it has nearly 5 million.

 

I much prefer the look and feel of the Ford page on Google+; it’s “cleaner” and even more “branded” in a way than on Facebook. Facebook was lauded for being “cleaner” than MySpace in its early days but now Facebook has become very cluttered. (I’ve excluded that clutter [the right columns] from the screen shot above.)

Another reason that brands and their agencies have raced in to Google+ is because of the potential future SEO value of participating in Google+. In addition, video chat feature Hangouts offers a unique way to connect with fans/followers vs. Facebook and Twitter.

If the fans/followers/plusers don’t come all this will be relatively moot however.

It’s not clear whether Google+ is gaining or fading. Hitwise recently released data showing that Google+ just had its “third biggest week since launch.” That suggests new momentum.

There are others, however, who believe the recent bump masks a larger stagnation that presages the inevitable failure of Google+. Tech bloggers and journalists seem increasingly prone to snap judgments and hyperbole these days. It’s way too early to call Google+ a failure. However it does face a struggle to justify itself to consumers who otherwise appear relatively happy with Facebook.

Yet brands and agencies will continue to use Google+ in an effort to get “+1s” and because Google is indexing Google+ pages. New brand and business activity on Google+ may in turn create more consumer interested and engagement — especially if companies offer incentives to +1 them, as they frequently do on Facebook.

Content Copied From : http://searchengineland.com

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him@gsterling. See more articles by Greg Sterling

 

Giving you fresher, more recent search result

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

• Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old. 

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information. 

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information. 

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score], a result that is a week old might be too old.

Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

Posted by Amit Singhal, Google Fellow

Article Copied From:  http://googleblog.blogspot.com/

Web Development and Graphics Design in Dot Tchnologies

DOT Technologiesis a software solution providing company managed by a group of experienced and technical people, who have proved their caliber in the field of marketing, project analysis, web design and web development Company. The company is based in India. We have technical expertise in the field of latest web technologies. We are capable of delivering solutions of any size and complexity. We have consistent record of producing cost efficient and quality products for our esteemed clients. We feel proud to state that we turn our customers into clients in 99% of cases as we strive to deliver the best. The company has created a niche market of its own in short span of time.

Software Development

Be it web based large business solutions, Intranet based applications for internal use of an enterprise or windows based multiuser applications, we plan, develop, deploy and maintain them in efficient and most cost effective manner. With best multi technical professional pool and seasoned guidance, we develop most adaptable & practical solutions for our valued clients all over the globe. We develop completely custom applications which are specially built for your business or Open Source based quick solutions entirely as per your terms and time frame. We believe in spoiling our clients by providing them round the clock support and attending to all their needs on priority basis.

We at DOT technologies follow agile methodology for project management process. This methodology is based on interactive participation on clients’ part and proactive response from development team. We ensure dynamic work environment by having brain storming sessions with the client & amongst team members. Sprint releases from development team help in creating an application which is completely useful for the enterprise.

Web & Graphics Design

Brand building had always been our forte’. We imbibe nature and culture pertinent to your business into your style along with making it visually communicative and presentable. In addition to appealing and trendy new look, we make your presence prominent in your business community.

Creative minds, experienced hands and latest knowledge rolled up the selves, have empowered us to create a unique appearance for all who trust us for the public presence of their business. Your business dexterity and our brand building proficiency can make your charisma felt all across the globe.

Dot Technologies - Web Development, Website Desiging and SEO Services

Dot Technologies, since its inception in 2009, has well doted its way as a budding but established company in IT field. We are a group of young as well as experienced engineers. In other words, we are a mixed flavor of energy, intellect, skill and experience. The company ambitiously foresees the broader spectrum of further useful researches and the scope of using the technology in the service of the people.

We have a versatile pool of skilled engineers. We are capable of taking-up any challenging responsibility and survive the acid tests. We have consistent record of producing cost efficient and quality products for our esteemed clients. We feel proud to state that we turn our customers into clients in 99% of cases as we strive to deliver the best.

Our set internal processes for analysis, development and quality assurance help us to deliver high quality solutions. Our committed, knowledgeable and hardworking engineers make it possible to correctly translate client's requirements into technical specifications. We give high priority to regular and effective communication with our clients. We keep our clients involved during the process through chats, emails and periodical reviews, which in turn, enables us to formulate and deliver completely workable and cost effective solutions in set period of time. Time lines are sacred to us.

DOT Technologiesis a software solution providing company managed by a group of experienced and technical people, who have proved their caliber in the field of marketing, project analysis, web design and web development Company. The company is based in India. We have technical expertise in the field of latest web technologies. We are capable of delivering solutions of any size and complexity. We have consistent record of producing cost efficient and quality products for our esteemed clients. We feel proud to state that we turn our customers into clients in 99% of cases as we strive to deliver the best. The company has created a niche market of its own in short span of time.

At DOT Technologies we provide complete web solutions as per your requirement. Our set internal processes for analysis, development and quality assurance help us to deliver high quality solutions. Our committed, knowledgeable and hardworking engineers make it possible to correctly translate client's requirements into technical specifications. We give high priority to regular and effective communication with our clients. We keep our clients involved during the process through chats, emails and periodical reviews, which in turn, enables us to formulate and deliver completely workable and cost effective solutions in set period of time. Time lines are sacred to us.

Search Engine Optimization, commonly known as SEO is a technique used to make a web site popular on internet. A search engine optimized site plays a key role in building up your reputation on web and increase your income. At DOT Technologies, we stick to Google guidelines for all our SEO practices to ensure a clean positive reputation of your business world-wide. Optimization alone is not enough now a day, we club optimization with search engine marketing, social media optimization and PPC. We keep ourselves abreast with latest developments in this field and change in Google search policies, so your site is always ranked at top.