Search Engine Optimization India – Dot Technologies

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!
Search Engine Optimization is one of those activities which help in promoting search engine listing and designing primarily content for top search engine ranking. Apart from this, there are ad-space selling strategies, banner buying and production and conversion, retention and ROI tracking strategy to provide the customer with one of the best online marketing services.
Search engine optimization of your website is a necessity nowadays if you want to stay afloat in the competitive online market. It can enhance the visibility of your website through effective promotion of the targeted keywords on different search engines like Google, Yahoo, Bing, etc. Since a site receives a major percentage of its traffic from search engines, an effective SEO campaign is highly justifiable.

Also from the market point of view, work of Search Engine Optimization is quite costly in western countries, and it is quite cheaper in India. Hence, people are use to outsource there work to India. They use to take work from there and then outsource it to India so that they can get the work done in a cheaper rate, and they can get good cost for it. Hence, scope of SEO in India in near future is quite good.

The second major advantage of an Indian SEO company is the availability of skilled and experienced professionals who possess thorough understanding of search engine algorithm, functioning and the manner of ranking websites by them. The majority of professionals here have good educational background with excellent command over English. So, webmasters from English-speaking nations won't face any problem while interacting with them regarding various project issues. English is widely spoken in metropolitan cities like Delhi, Mumbai, Chennai and Kolkata. Smaller cities are not lagging behind on this issue too.

The third advantage is all about the range of activities undertaken by a typical SEO company in India to bring your website on the first search engine result page. The Internet marketing companies in the country always carry out research-based search engine optimization campaigns and incorporate the latest techniques to bring top rankings for the site that ultimately lead to heightened traffic, sales of products or services and revenues. In addition to article, directory, press release and bookmark submissions, SEO companies here also perform Social Media Optimization (SMO), online reputation management and multilingual optimization.

Implementing an online promotional campaign through various SEO services in India ,SEO services in India can be highly rewarding as you can be assured of getting your keywords on the first search engine result page without investing much. The cost of services is lower here compared to those in the USA, Canada or Europe. There are also factors like round-the-clock internet facilities, cheap labor cost, easy access to state-of-the-art web technologies and excellent command over English that tilt the balance in favor of India.

Dottechnologies India is Website Design, Web Development Company and also Expert in SEO Services, which provides professional Search Engine Optimization Services, Pay Per Click Management & Web Designing Services across the Globe. Dottechnologies seeks to further increase client return on investment by refining the most important aspect of an optimization campaign, research & development and algorithm decoding.

The Internet is the biggest source of online trade and commerce that has revolutionized business activities across the globe. It helps in easy transactions which enables direct access to both service providers and clients for effective exchange of goods and services. The Internet is a great virtual medium that helps both buyers and sellers in interacting with each other. Therefore, it is very important to create a website that helps a company in showcasing its products and services properly. A well made site will help an organization in providing crucial information to its clients in an easy manner.

Here web design is an importanat part of web development. It is only through this medium that an efficient and informative website is made. In order to make good websites, it becomes very important at the part of web site developer that it is created and designed professionally with accurate details. In order to improve your business, it is very important to hire professional ecommerce web development experts as they will be deft at their work. Currently, the web development industry is a burgeoning one and is growing at fast pace. With the dot-com revolution, this phenomenon has turned into a popular mass media tool.

In order to create web design, it is very important that the web development professional knows software that are useful in designing purposes such as Adobe Dreamweaver, Linux, Apache, php/MySQL. Apart from this, of late, some of the new technologies that have changed the scene of web designing include blog layout which is an interactive way of exchanging useful information. Some of the other basic tools that are a useful part of web development include client and server side coding techniques such as XHTML, Flash, JavaScript, CSS, ASP, ASP.NET, php, Java..

However, beyond all these applications, it is very important that the content of the website provides the latest information. This is an expert job that comes under a web content writer. Web development also includes a content writing service which helps in making a website informative. This immensely helps an organization in getting priority on search engine optimized result pages on the Internet search engines. This ensures effective use of the keywords with high page rankings. It is very important that the website is designed according to the latest techniques so that it is easy to sift. It is important to keep the website simple without, excessive use of Flash and other graphic applications as it will make the website hard to read.

Try not to stuff all information on a single web page as you can use the hyperlink facility which makes reading an easy process. In order to make the website more attractive, make sure that your web development team is good at White Hat SEO techniques so that your website gets listed on the search results on the Internet, which will help in the long run. Finally, if the website is full of updated information about your products and services, it will definitely help you in attracting more business clients because of higher web traffic. Therefore, web development is the key to success for a professional website.

Today more and more number of IT companies is outsourcing their web development services to developing countries like India. There are plenty of good quality outsourcing web development companies located in India and provide a ready resource of quality talent.

DOT Technologies is a software solution providing company managed by a group of experienced and technical people, who have proved their caliber in the field of marketing, project analysis, web design and web development. The company is based in India. We have technical expertise in the field of latest web technologies. We are capable of delivering solutions of any size and complexity. We have consistent record of producing cost efficient and quality products for our esteemed clients. We feel proud to state that we turn our customers into clients in 99% of cases as we strive to deliver the best. The company has created a niche market of its own in short span of time.

At DOT Technologies, we provide complete web solutions as per your requirement. Our set internal processes for analysis, development and quality assurance help us to deliver high quality solutions. Our committed, knowledgeable and hardworking engineers make it possible to correctly translate client's requirements into technical specifications. We give high priority to regular and effective communication with our clients. We keep our clients involved during the process through chats, emails and periodical reviews, which in turn, enables us to formulate and deliver completely workable and cost effective solutions in set period of time. Time lines are sacred to us.

Our experience has shown that the layout and design of your website is the first thing people see and comment upon when they visit your website on the web. In order to create just the right impression on your target audience it is important that your website reflects your philosophy and vision. As a website owner, you can obtain a significant return on your investments only when your website can attract a significant number of visitors.

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SEO Process

Website analysis
Before optimizing, a detailed analysis of the web site is very necessary. Content, structure and the target traffic have to be cautiously reviewed.

Identify Business Objectives
One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, to increasing sales. The objective should be kept in mind while looking for the key words.

Key Word optimization
Extensive analysis is required in this stage. You select a list of key words only after analyzing the competitor’s site, their Meta tags, Key word phrases etc. Then only a final list of key words is prepared.

Web Page optimization
One needs to optimize web pages with the selected key words. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into.

Web Page submissions
Optimized web pages should be submitted to all the popular search engines. This is the way you get your site indexed. Once the site is indexed your focus should be on achieving high search engine rankings for your key words.

Link Building
You increase your visibility by building links. The popularity of your web site increases through this step of link building. Inbound links are one of the crucial factors for web page optimization. Search engines look for inbound links from popular sites while ranking your site.

Position Reports
Pre-optimization as well as a post optimization report should be prepared. The former one is for all the key words you finalized before optimizing and the latter is to record the changes after optimization.

Analysis and Action plan
Analyze position reports of popular search engines. This helps in checking out the action plan. Keeping an eye over position reports is all the more necessary due to consistent changes in the parameters of search engines. You could lose your coveted first rank any moment.

Recurring Tasks
These tasks are carried out to keep your site updated with the changing trends in the field of search engine optimization. You should also make sure that the search engines keep indexing your site and rank them well.

50 Simple Tips for Improving Your Website

1. Use .htaccess to redirect the non-www version of your website to the www version.

2. Extend the registration of your domain for at least five years.

3. Make sure that when a visitor clicks your website’s logo, they are taken back to the homepage.

4. If you think your font is too small, make it bigger!

5. Remove widgets that aren’t directly enhancing your website.

6. Include an easy to find contact link, e-mail address or phone number on every page of your website.

7. Use a CSS stylesheet to make your website printer friendly.

8. Fix or remove broken links (external and internal).

9. Add ALT tags to all of your images.

10. If your website is using frames, get rid of them!

11. If you don’t have a robots.txt file, create one.

12. Provide the same basic navigation menu on every page of your website.

13. Use the same color for links throughout your website.

14. Spell check your content.

15. Format your content so that it is easy to scan.

16. Add at least one picture to every page of your website.

17. If you don’t have an About page, create one.

18. Use your About page to show your brand’s personality.

19. Include at least three pictures on your About page.

20. If your website has pop-up windows, get rid of them!

21. Link to relevant social media profiles from your About page.

22. Add a search box near the top of your website’s layout.

23. Create a privacy policy page.

24. Place a link to your privacy policy at the bottom of every page.

25. Use dashes in filenames instead of underscores.

26. Add a link to Google Maps on your Contact page.

27. Add internal links from one piece of content to another.

28. Write a unique META description for all of your main pages.

29. Validate your source code and correct any errors.

30. If you have a link exchange page, get rid of it!

31. Add a site search box to your 404 page.

32. Create a sitemap for your website.

33. Add a link to your sitemap at the bottom of every page of your website.

34. Add a copyright notification to the bottom of every page of your website.

35. Underline your links throughout your website.

36. Turn off music that automatically plays.

37. Get rid of any flashing GIF animations.

38. Include your website logo at the top of every page.

39. Register the .net and .org versions of your domain and redirect them to your website.

40. If you don’t have a help or support section, create one!

41. When you answer a question via e-mail, add the answer to the help/support section.

42. Look at your contact forms and see if there is any information you don’t have to request from your visitors.

43. Add your analytics code to every page of your website.

44. Get rid of any pages that automatically resize visitors’ browser window.

45. Create a favicon for your website.

46. Only use email address that include @yourdomain.

47. Label each box of any forms on your website.

48. Show a confirmation any time a visitor completes a significant action on your website.

49. Create one new piece of quality content for your website every week.

50. Check source code for any unused script and remove it.