Introduction to Google Carousel

What is Google Carousel?

Google has transformed into a knowledge search engine from an information search engine. The knowledge graph search feature – Google Carousel enables users to glance through more relevant URLs related to their queries; the horizontal array of images appear on the top of SERP (Search Engine Result Page) for users to reach the most relevant link in the minimum time. After selecting the relevant link, the feature turns up with the biography of selected link & many other relevant results to choose from. Go through the screenshots to understand Google Carousel better.

Screenshot I:

Screenshot II:

Launch Details
Google Carousel is launched on June17, 2013 in US with English as base language. Google will gradually cover other nations after studying different cultures, consumer behaviors & languages thoroughly. Google does not want to create confusion among users’ minds with irrelevant results; it aims at “to the point results”. Over the globe, we have many similar words that have different meanings, for example: in German “gift” means “poison” whereas in India it is referred as a “present”, in India people prefer to use the word “biscuit” instead of “cookies” that is common in US and there are many such examples to quote here. Google Carousel is to refine the search results in the best optimal way.

Scope of Google Carousel
The Knowledge Graph Search is an intelligent feature that would affect the rank of websites and users’ behaviour, drastically. Local businesses will have to walk extra miles to get on the top as it demands for branded search results. The horizontal sequence of images constitutes mainly brands, which means optimizers need to optimize set of keywords along with the brand name & that too naturally. Google Carousel has Google+ in its algorithm that forces webmasters to create an impressive Google+ profile for client’s business in order to appear in horizontal images list. Image is very-very important to improve ranking for Google Carousel; it is recommended having clear & good resolution image for Google+. More a business is active on Google+, the more are the chances to appear on the top panel of SERP.

Advantages of Google Carousel

• More User-Friendly
• Local Results get better place before paid results
• Image makes it more interesting, as users are more inclined to click the most impressive ones.

Disadvantages of Google Caurosel

• Less Space for Organic Results
• Long Pathway to Reach Website
• More Dependence on Google+

Comparison – Organic Results | Paid Results | Local Search Results

The sequence of SERP is local search results (LSR) – paid search results (PSR)– organic search results (OSR). From the biggest desktop screen to smallest mobile screen, LSRs & PSRs take maximum space leaving little place for organic results to adjust. What would be the strategy of webmasters to become visible on Google? Would it be more preferable to optimize for Google Carousel? Such questions need vigorous brain-storming sessions to find optimal answers.

Tips to optimize website for Google Carousel?

• Optimize website to create better UX (user experience).
• III, V and VIII positions of Carousel Results are the ones which are clicked most often by users.
• Image is the most important thing to get users click; make it interesting.
• Google+ Profile is the key to online success. Complete profile with
  • Phone Number
  • Geographic Address
  • Fresh Content
  • More Followers
  • Quality Business Description
  • Quality Images for Profile & Business Categories
• Reviews are compulsory to prove the worth of products/services.
• Follow brand strategy to win brand driven knowledge graph search.
• Multiply conversions by appearing in Carousel results as well as organic results.
• Submit website on authoritative online directories like yelp, zagat, etc.

Get set ready to successfully go on Google Carousel! If you have more points to share with us, please feel free to do so here.

What is the reason behind the mass production of software services in India?

If I recollect, software services in India appears like a story to me. It looks similar to the evolution of man after nomadic civilizations. There were a few names that used to flag Indian IT Industry previously, but now we have IT army to compete the global IT market. The present blend of companies for software services in India comprises different breeds like web development company, web designing company, internet marketing company, mobile application development company, etc. Indians are harnessing the true power of World Wide Web; no doubt we are intelligent & innovative.

Android & i Operating System are the two platforms that have enticed & driven young Indians to become developers. Not only graduates, but also high school students are finding pathways to enter IT market with their great sense of innovation & inventiveness. For elders, a web development company becomes a source of income and for young people it becomes the source of pocket money. Like ready-made clothes, the applications are produced in India. There is no manufacturing plant as such. Here, people have active minds to turn their ideas into powerful applications. Freedom of technology is lives in its true state in India.  

Reasons

Market Structure

• Big Companies are not the only clients.
• Small enterprises know the power of applications to multiply business.
• Macro Technology has entered micro homes.
• Customer is a common user.

Technology:

• Over-flowing Smart phones
• Over-flowing I-Phones
• Strong Social Media Networks
• Instant technology instead of time consuming

Business:

• High-end value to the customer
• High Profit Margins
• Brand Value
• Scope of Growth
• Opportunity to become self-made entrepreneur

If you had a different reason to join IT industry, please share with us in comment box.

International Façade of Software Development India

India is reflecting as an IT giant on the global platform. Shining intellects of growing population of the country contribute to the progress. Additionally unemployment has turned into a boon in disguise of entrepreneurship. We have more enterprises in India striving to offer quality services to the domestic clients as well as international ones. IT is one of the booming industries yielding huge revenues for entrepreneurs. And, in turn software development in India is becoming popular worldwide. Unearthing the underlying principle of effective transactions, IT players have managed very well to offer efficient software solutions to the clients. Software development in India appears in diverse shapes like mobile apps, web apps, etc. Programming is the fundamental mortar for developing all kinds of applications. 

Software development companies in India are automating other business lines by offering robust technology to propel their operations. From product designing to product selling point, technology is the only asset that can complete the business cycle efficiently. Witnessing miniaturization with the evolution of technology, software development services in India extend to mini business models that are operative on your mobile devices. Android, BlackBerry and iPhone Application Development in India make it possible for you to control your business operations on fingertips. For continuous product/service improvement, flexible manufacturing, cut-down costs, effective management and increased sales, an online enterprise system is obligatory. Software development companies in India are competent to provide top-notch technology in cheaper prices. Economical remunerations to highly qualified & trained personals make these IT offshore solutions affordable.

And, this is the only reason for which international clients turn to software development services of India. Foreign companies need not pay heavy amounts to use quality IT products. Indians are polishing their skill set relative to the evolving technology. iPhone application development in India is one such example that is praiseworthy. Developers in India are proficient in making basic applications as well as smart iPhone websites to serve precise business needs of international clients. India is all set to take challenges as it converts those into revenue generating opportunities. This is the principle that is driving Indians to perform outstandingly on global platform. Explore Indian software development services to have real overview.