Why does a Web Designing Company also offer SEO Services in USA?

Web development Industry is undergoing many twists; some twists are visible & many are hidden. But, one thing is sure that industry is following a complete customer centric approach. The question what we have asked above “why does a web designing company also offer SEO services in USA?” is the proof of IT consumerization. Most of web designing companies provide digital marketing services’ have you ever became inquisitive about it? Here, we reveal you two reasons behind it:

1. Search Engine Friendly Website Design

Because many SEO Gurus emphasize upon search engine friendly site designs that’s why many companies offer packages for web design & SEO services in USA. Let’s go a little deeper; what is the meaning of search engine friendly website design? A web design that

• takes less time to download,
• has all those social plug-ins that are part of major search engines’ algorithms,
• has combined CSS files, minified html & java scripts to decrease the download turn-around time,
• avoids heavy flash animations, and
• has improved caching features.
  
  
  
  
  

All those website designs that can be easily accessed by search engines are search engine friendly.

2. User Friendly Website Design
   After satisfying search engines, there comes the turn to delight users. What if your webpage ranks well, but users exit it as they enter? High bounce rate is alarming for the success of a business website. Checklist for user-friendly web design is as follows:

The website design

• should not be gaudy
• must have images relevant to the business product or services
• should not be scattered information
• must have simple font family & size to understand
• must have easy navigation to reach desired landing pages
• must be a good combination of images & texts to drive user again & again to the website

Hope everyone has clearly understood the reason behind the packaging of two different services. People may have a question why only website designing company offers SEO services; why not vice-a-versa? The other way round is also possible depending upon the competencies of webmaster. And, the check list is not limited to website designing companies in USA or SEO services in USA – it is universal to entire IT industry.

How to pick best website developers from India?

Software Services in India

Just because there are many website developers in India, it does not mean they have to push themselves in the market. Indian IT industry can be seen with a different angle, i.e. companies pulling the talent from crowd. To be truthful, each developer has a different spark that makes him remarkable. Apart from qualification, there are many other factors that must be considered while chasing the best developer. This kind of analysis not only helps domestic companies, but also companies abroad. I assume that you will surely filter search engines with the right keyword, i.e. website developers in India instead of using software services in India. The bigger technology sphere forces us to be precise in order to get specific search results. I think this is an obvious guideline what I have shared with you. Other major tips are shared below:

Go beyond qualification:
Qualification can be a criterion to squeeze the list of aspirants, but not to find the one with the seventh sense. Being an employer, you have to go an extra mile to search a great developer that can do wonders with coding.

Verify experience:
It’s not important to have prior work experience in big organizations; it is admirable to check few websites done by him. Work speaks louder than words; test the websites against coding errors, loading time, etc.

Measure passion:
Look for the passion that drives him to be a website developer. If he is driven from within, he would definitely have a website exhibiting his creative works. Check & absorb those to justify his candidature.

Compare:
This step is mainly to ensure that he will not run away from your company after a month or so. Compare & map your company culture with aspirant’s culture & values. Once you answer the question, i.e. if you deserve this candidate, you are free to make a decision.

Job vacancies are not meant to do away with the unemployment issue; it is mainly to bridge the gap between service requirement & skill. Many people overlook the second factor, which is very important. It is not difficult to find website developers in India , but it is not that easier also.

What should be a marketer’s choice: SEO Services Company or CMO Services Company?

SEO Services Company

The 'SEO' technique is getting replaced by CMO (Content Marketing Optimization) gradually. The present scenario is a transition period wherein most of the marketers are in a fix between SEO & CMO. Would it be fruitful to hire SEO Services Company or the latter? The confusion seems to be a question for the success of a business.

Let’s first analyze the race between search engine optimization & content marketing optimization and the guiding rules. High rank is the goal  for which a marketer would be rewarded only if a user dopamines and indulges in the desired action. In other words: on achieving the goal-high rank, a business would be rewarded with the trophy of high conversions. Prior to jumping into the discussion, I want to clear that we may find the competition or race as a contradiction in the end.

Considering the two possibilities of race:

Case I – CMO beats SEO

What if content is super, but the rank doesn’t exist. Who will read the rich customer-centric content? The direct consequence: no viewers no business.

Case II – SEO beats CMO

What if a website ranks no.1, but the content is irrelevant. Sorry to write, but such cases no more exist because Google ranks only those websites that have content.

High rank is achieved through SEO using onsite & offsite techniques. Directory submissions & search engine submissions are significant to alert spiders about the existence of website. What is a website? It is a content piece. That means we are spreading the word for content under the title of a website, which is called nothing but content marketing. Link building is also meant for the same purpose. A website wants two types of viewers: spiders and users. Therefore, mainly content has to be optimized for these two bodies. Whether it is high rank or conversions, content plays the most significant role.

• High Rank through Content: A SEO Services Company needs to focus on content because search engines love to chew the crispy content to make a website as its favorite flavor to share it with others.
• Customers through Content: After satisfying search engines, marketer needs to throw ball to the user’s court and make sure he catches. If user misses the punch in content, marketer is going to lose a potential customer. Pitching the customer through the content of his level would increase the chances of conversions. And, one more point if users won’t stay for longer time periods on a website (high bounce rate), then sooner search engines will also drop that website down from SERPs.

As thought above, competition seems to be contradictive to SEO & CMO. I think SEO must be rephrased as content marketing optimization in order to end the confusion because content is guiding the race instead of running it. Marketers must raise their hands for CMO instead of SEO Services Company. And, each SEO Services Company should change its name to CMO Services Company. How many marketers agree to this? Share your thoughts in the comment box.

Latest Trends of Mobile Development Applications in India

Mobile application is one of the most progressive and booming industries because of the wide range of functions and features in addition to making calls, listening to music and sending messages. Not only individuals, but companies also seem to gain a lot of benefits out of mobile application development. With the increasing demand of mobile application development in India, there are plenty of organizations who are diversifying their business into mobile applications as well as designing. The rising demand of applications has given rise to the development of applications for different technologies. Following are some of the most popular services of mobile applications development in India.

Android Application Development in India

Android application development in India is well acknowledged by its users and it also holds major share in the mobile market. One of the main reasons for popularity of Android phones is due to the fact they are easily available at different hardware manufacturers such as Samsung, HTC, Song Ericsson, Motorola, Acer and Dell to name a few. More than 1.5 billion android applications are downloaded each month by Google Play users and hence it attracts Android application developers in India to develop more attractive and useful applications.

Iphone Application Development in India

Iphone is Apple’s most incredibly advanced Smartphone that is very popular among tech savvy people. Powered by iOS operating system, Iphone is one of the most popular smart phones today because of its exceptional applications and useful features. Iphone application development in India is on peak because it not only offers high quality, but also offers reliability to its users and hence it is hit among business executives.

Mobile application development in India is a booming industry and it is not restricted to a specific category. It allows users to have applications for every category such as entertainment, health, education, business and so on. In this competitive world, it is essential to provide customers with best possible mobile application solutions that will help them grow business and expand customer base.

International Façade of Software Development India

India is reflecting as an IT giant on the global platform. Shining intellects of growing population of the country contribute to the progress. Additionally unemployment has turned into a boon in disguise of entrepreneurship. We have more enterprises in India striving to offer quality services to the domestic clients as well as international ones. IT is one of the booming industries yielding huge revenues for entrepreneurs. And, in turn software development in India is becoming popular worldwide. Unearthing the underlying principle of effective transactions, IT players have managed very well to offer efficient software solutions to the clients. Software development in India appears in diverse shapes like mobile apps, web apps, etc. Programming is the fundamental mortar for developing all kinds of applications. 

Software development companies in India are automating other business lines by offering robust technology to propel their operations. From product designing to product selling point, technology is the only asset that can complete the business cycle efficiently. Witnessing miniaturization with the evolution of technology, software development services in India extend to mini business models that are operative on your mobile devices. Android, BlackBerry and iPhone Application Development in India make it possible for you to control your business operations on fingertips. For continuous product/service improvement, flexible manufacturing, cut-down costs, effective management and increased sales, an online enterprise system is obligatory. Software development companies in India are competent to provide top-notch technology in cheaper prices. Economical remunerations to highly qualified & trained personals make these IT offshore solutions affordable.

And, this is the only reason for which international clients turn to software development services of India. Foreign companies need not pay heavy amounts to use quality IT products. Indians are polishing their skill set relative to the evolving technology. iPhone application development in India is one such example that is praiseworthy. Developers in India are proficient in making basic applications as well as smart iPhone websites to serve precise business needs of international clients. India is all set to take challenges as it converts those into revenue generating opportunities. This is the principle that is driving Indians to perform outstandingly on global platform. Explore Indian software development services to have real overview.