Introduction to Google Carousel

What is Google Carousel?

Google has transformed into a knowledge search engine from an information search engine. The knowledge graph search feature – Google Carousel enables users to glance through more relevant URLs related to their queries; the horizontal array of images appear on the top of SERP (Search Engine Result Page) for users to reach the most relevant link in the minimum time. After selecting the relevant link, the feature turns up with the biography of selected link & many other relevant results to choose from. Go through the screenshots to understand Google Carousel better.

Screenshot I:

Screenshot II:

Launch Details
Google Carousel is launched on June17, 2013 in US with English as base language. Google will gradually cover other nations after studying different cultures, consumer behaviors & languages thoroughly. Google does not want to create confusion among users’ minds with irrelevant results; it aims at “to the point results”. Over the globe, we have many similar words that have different meanings, for example: in German “gift” means “poison” whereas in India it is referred as a “present”, in India people prefer to use the word “biscuit” instead of “cookies” that is common in US and there are many such examples to quote here. Google Carousel is to refine the search results in the best optimal way.

Scope of Google Carousel
The Knowledge Graph Search is an intelligent feature that would affect the rank of websites and users’ behaviour, drastically. Local businesses will have to walk extra miles to get on the top as it demands for branded search results. The horizontal sequence of images constitutes mainly brands, which means optimizers need to optimize set of keywords along with the brand name & that too naturally. Google Carousel has Google+ in its algorithm that forces webmasters to create an impressive Google+ profile for client’s business in order to appear in horizontal images list. Image is very-very important to improve ranking for Google Carousel; it is recommended having clear & good resolution image for Google+. More a business is active on Google+, the more are the chances to appear on the top panel of SERP.

Advantages of Google Carousel

• More User-Friendly
• Local Results get better place before paid results
• Image makes it more interesting, as users are more inclined to click the most impressive ones.

Disadvantages of Google Caurosel

• Less Space for Organic Results
• Long Pathway to Reach Website
• More Dependence on Google+

Comparison – Organic Results | Paid Results | Local Search Results

The sequence of SERP is local search results (LSR) – paid search results (PSR)– organic search results (OSR). From the biggest desktop screen to smallest mobile screen, LSRs & PSRs take maximum space leaving little place for organic results to adjust. What would be the strategy of webmasters to become visible on Google? Would it be more preferable to optimize for Google Carousel? Such questions need vigorous brain-storming sessions to find optimal answers.

Tips to optimize website for Google Carousel?

• Optimize website to create better UX (user experience).
• III, V and VIII positions of Carousel Results are the ones which are clicked most often by users.
• Image is the most important thing to get users click; make it interesting.
• Google+ Profile is the key to online success. Complete profile with
  • Phone Number
  • Geographic Address
  • Fresh Content
  • More Followers
  • Quality Business Description
  • Quality Images for Profile & Business Categories
• Reviews are compulsory to prove the worth of products/services.
• Follow brand strategy to win brand driven knowledge graph search.
• Multiply conversions by appearing in Carousel results as well as organic results.
• Submit website on authoritative online directories like yelp, zagat, etc.

Get set ready to successfully go on Google Carousel! If you have more points to share with us, please feel free to do so here.

" Latest 0.1 IDE for Android Application Development in India "

With the new flavor of Android 4.2 & 0.1 IDE, the market of Android application development in India is going to expand. The advancement in open source technology drives masterminds to create excellent platforms for developers. The first version of Integrated Developer Environment (IDE) has been introduced by Google on May 15, 2013 at the Google I/O Conference in San Francisco. The platform is meant to help developers to experiment & develop new applications easily. All Android Development Tools (ADT) can be used in IDE that makes it developers-friendly.

Android Application Development in India

Key features of IDE

• The platform is equipped with multiple features to build a variety of android apps.
• The sense & impression of Android can be highlighted in apps with the ready to use user-friendly templates.
• IDE would help developers to refactor the codes to make the application more efficient in terms of loading, processing & execution time.
• In order to identify version compatibility issues, IDE constitutes special set of tools called Lint.
• To protect the app from reverse engineering, IDE’s ProGuard would be of great help.
• The in-built Gradle automated build system would help developers to automate the complete app development model, i.e. building, testing, publishing and synchronizing.

In India, android app development is not limited to highly qualified & trained technocrats, but also expands to skilled graduates. IDE is full of opportunities for those who take android apps as their passion. The android market is big in India; all enterprises are using apps as weapons of marketing to multiply their revenue. Restaurant app, news app, music app, retail app, etc. are a few business-chains which are benefiting to a great extent. With IDE, Android application development in India would reach new horizons & would set new benchmarks in mobile marketing industry. 

Android Application Development in India Leads

Mobile apps development in India is one of the sound industries that really make a difference to the Indian developers & offshore clients. Again, the simple philosophy, i.e. “quality services at cheaper rates” wins. Why not? India is known for it; that allows a win-win situation for both customers & developers. The mobile app market is divided into two main categories, i.e. i-phone app development and android application development in India. Both the categories are flourishing, but still developers find android operating system more lucrative and thus believe it to be the reason behind its lead in comparison to the former iOS. The reasons why they feel so are listed below:

• Android-Innovative Platform
• Android- Budget Platform
• Android- Opportunity Platform
• Android –Competitive Platform

When compared to iOS, android app development is flourishing more due to above reasons. iOs requires nearly an investment of 1 lac to 1.5 lac whereas android can be started at a very negligible investment. No doubt competition rises when you require lesser capital to initiate the business. Even though the android doesn’t lose charm for being equally innovative & full of opportunities like iOS. The high & low initial figures of investment make the overall industry of mobile applications in India large. Developers don’t stop themselves at one source, but consider it as a success ladder. After earning good returns on android, they expand their services to iPhone applications. It will be true to say that android application development in India is a stepping-stone for developers to explore the bigger market of mobile apps development in India first & global next.

Grow Your Business with Mobile Apps Development in India

From the eye of a web development company, for savvy business entrepreneurs and marketers it has become a need to have a mobile presence either through mobile apps, mobile site or mobile advertisement. Since there are various operating systems and respective centers for mobile apps development in India, it can be tough for a beginner to figure out where to start the application development process. Mostly a development company provides various services which makes it easier to find an affordable platform enabling you to reach your potential customers. If you don’t have mobile presence, it is time for you to look for a web development company to get started:

• If you have small business and you have fewer resources, you can take advantage of new affordable tools that are associated with mobile apps. Development companies create processes that simplify the development of useful mobile applications.

• Such services will also help you deliver effective content that will further help you reach your potential customers on mobile devices. There are many companies that create mobile apps that are affordable and easier to stick to.

• You can effectively use resources (that you already have) to create a rich look for your brand. For instance, if you own a restaurant, then more than just the basic information about your restaurant, you should include its operating hours, specials for the day if you have any and your food and wine list. This can help you get more customers in short time.

• For a web company, it can be beneficial to create web applications for different platforms. Broadening your horizon will help you expose your business to large traffic.

By following the above mentioned tips, you can easily engage your customers in your business with mobile apps that are quick and affordable.

Software Services in India turn 100 as Google Play turns 1

I wished if all software services in India celebrated the first anniversary of Google Play together. Getting with Technology makes us busier to rejoice it. I’m happy if users are happy that remains my source of enjoyment. Running software services in India for a decade, I have witnessed the multiplied revenue figures. The story is not only going down here, but with most of the IT runners. Confessing my success story to Google Play could be the best present I can ever offer. Definitely, making it more innovative is my duty as well as my bread. Mobile Apps development in India is the major offshore IT services after the grand. Scope was beaten-up by reach, if talked about the bygone days. 

Indian developers were equally competent & talented as they are now, but Google Play has offered them a platform to explore, experiment & experience. Reach to users on their mobile phones via cost-effective operating system: Android has doubled their target market. Software development is no more limited to big companies, but has flown down to the daily errands of a common man. Web application development is a learning progress for both developers & users. I appreciate my team working smartly to adopt global glitz. Recently, I was working on a UK legal mobile app, a Mexican dish app, game app for Japanese and many more. Diverse requirements drive us to do hard brainstorming to exceed client’s expectations. Yes! We are a successful company offering services for mobile apps developmentin India, US and UK.
 

Thank-You Google Play for getting us success!
 

If you also want to offer birthday present to Google Play, share it in the comment box.