Introduction to Google Carousel

What is Google Carousel?

Google has transformed into a knowledge search engine from an information search engine. The knowledge graph search feature – Google Carousel enables users to glance through more relevant URLs related to their queries; the horizontal array of images appear on the top of SERP (Search Engine Result Page) for users to reach the most relevant link in the minimum time. After selecting the relevant link, the feature turns up with the biography of selected link & many other relevant results to choose from. Go through the screenshots to understand Google Carousel better.

Screenshot I:

Screenshot II:

Launch Details
Google Carousel is launched on June17, 2013 in US with English as base language. Google will gradually cover other nations after studying different cultures, consumer behaviors & languages thoroughly. Google does not want to create confusion among users’ minds with irrelevant results; it aims at “to the point results”. Over the globe, we have many similar words that have different meanings, for example: in German “gift” means “poison” whereas in India it is referred as a “present”, in India people prefer to use the word “biscuit” instead of “cookies” that is common in US and there are many such examples to quote here. Google Carousel is to refine the search results in the best optimal way.

Scope of Google Carousel
The Knowledge Graph Search is an intelligent feature that would affect the rank of websites and users’ behaviour, drastically. Local businesses will have to walk extra miles to get on the top as it demands for branded search results. The horizontal sequence of images constitutes mainly brands, which means optimizers need to optimize set of keywords along with the brand name & that too naturally. Google Carousel has Google+ in its algorithm that forces webmasters to create an impressive Google+ profile for client’s business in order to appear in horizontal images list. Image is very-very important to improve ranking for Google Carousel; it is recommended having clear & good resolution image for Google+. More a business is active on Google+, the more are the chances to appear on the top panel of SERP.

Advantages of Google Carousel

• More User-Friendly
• Local Results get better place before paid results
• Image makes it more interesting, as users are more inclined to click the most impressive ones.

Disadvantages of Google Caurosel

• Less Space for Organic Results
• Long Pathway to Reach Website
• More Dependence on Google+

Comparison – Organic Results | Paid Results | Local Search Results

The sequence of SERP is local search results (LSR) – paid search results (PSR)– organic search results (OSR). From the biggest desktop screen to smallest mobile screen, LSRs & PSRs take maximum space leaving little place for organic results to adjust. What would be the strategy of webmasters to become visible on Google? Would it be more preferable to optimize for Google Carousel? Such questions need vigorous brain-storming sessions to find optimal answers.

Tips to optimize website for Google Carousel?

• Optimize website to create better UX (user experience).
• III, V and VIII positions of Carousel Results are the ones which are clicked most often by users.
• Image is the most important thing to get users click; make it interesting.
• Google+ Profile is the key to online success. Complete profile with
  • Phone Number
  • Geographic Address
  • Fresh Content
  • More Followers
  • Quality Business Description
  • Quality Images for Profile & Business Categories
• Reviews are compulsory to prove the worth of products/services.
• Follow brand strategy to win brand driven knowledge graph search.
• Multiply conversions by appearing in Carousel results as well as organic results.
• Submit website on authoritative online directories like yelp, zagat, etc.

Get set ready to successfully go on Google Carousel! If you have more points to share with us, please feel free to do so here.

Web Designing Companies in US Recommend Native Apps for Digital Natives

Mobile web is the newest atmospheric layer for a web designing company in US. Expanding W3 to on-hand devices like smart-phones, mobile phones, tablets, etc. is the consumer-centric technology. Do you remember anyone without a mobile phone? It’s difficult to trace, but two in a million can be found so. Mobile web is driven by global consumerism. Web designing companies are just lubricating the technical path for marketers to reach potential customers personally in their hand. Native application is one of the solutions, which reduces the distance between a seller and a buyer. Here, we brief you a little about it.

Web Designing Company US

What is a Native Application?

Native app is an app that is developed for a specific operating system (android, iOS, windows, & blackberry respectively); it can be downloaded once and can be used online as well as offline. It is similar to a game like angry birds on your mobile device. It remains safe & permanent in the mobile device of user.

Ouch…it pinches pocket, but promising!

Native app is expensive to its counter technology (RWD). But, the performance of a native app is matchless. The quickness promises desired user-experience without any flaw. It can integrate well with the features (camera, GPS, accelerometer, etc.) of the mobile device. From the business point of view: native app development is expensive, but it is worth for creating a never ending impression on customers.

Native App Development in US Market

The trend is high; web designing companies in US support this platform as it promises desired user experience offline as well as offline. The web fashion is meant for businesses that really feel customer is king. Reaching out different technologies with a uniform application developed individually for each one is not cost-effective but consumer-effective. There is not even one web designing company in US that says 'no' to native app just because it is costly. The companies are bringing cost-effectiveness in development process using phone-gap and other such platforms.

To understand the digital native-buyer, even a marketer has to become the digital native. And, native app is like a satellite that can land you there. But, land safely with the best web designing company in US that has technical expertise like HTML 5, CSS 3, javascript, jquery, twitter bootstarp, boilerplate, 12 & 16 column grid structure, media queries, modal, alert, button groups, dropdowns, badges, navbar, tooltips, labels, progressbar, typeahead, thumbnails, popovers, accordion, js plugins, etc. Contact us to know more about native apps.

While Choosing Services for Software Development in US

There are many offshore IT services providers for software development in 

Software Development US

US. The vendor market includes developing countries like India, Argentina, Brazil, Sri-Lanka, China, etc. that caters the challenging technological demands of United States. Many offshore contracts are successful, but a few are even disastrous. The fault lies in selection process. While choosing a tech partner, it is important to do homework. There are three main areas where one has to focus:

• Scope of Work:
  To get a software program is not difficult, but defining the purpose may be. Don’t forget that software performs a set of activities to store, process and get the error free results. From start to finish, you must be clear what to feed exactly and expect the end product. Recently, we developed a project management system for a company in US. The unclear goals of company would have caused us a problem, but our analysts helped them define the software requirement & the scope of tasks to be performed by it. It is very important to have clear objectives for a web application otherwise it may lead to chaos.
• Information Seal
  There are two panels on a software application – user panel and owner panel. The owner can view all the information fed into the program at any point of time. It is a universal truth, please don’t get surprised. While making a contract with any tech company providing software development in US, add confidentiality clause to ensure zero information loss.
• Up-gradation
  Technology keeps on evolving through multiple enhancements & advancements. Don’t entertain any company offering software development in US that doesn’t support continuous up-gradation of application. It ensures long life & high ROI on your technical asset.

The whole world turns to the United States when it comes to business and software development in US is no exception. All companies in US must give attention to above three factors to ensure productive applications from global market.

What should be a marketer’s choice: SEO Services Company or CMO Services Company?

SEO Services Company

The 'SEO' technique is getting replaced by CMO (Content Marketing Optimization) gradually. The present scenario is a transition period wherein most of the marketers are in a fix between SEO & CMO. Would it be fruitful to hire SEO Services Company or the latter? The confusion seems to be a question for the success of a business.

Let’s first analyze the race between search engine optimization & content marketing optimization and the guiding rules. High rank is the goal  for which a marketer would be rewarded only if a user dopamines and indulges in the desired action. In other words: on achieving the goal-high rank, a business would be rewarded with the trophy of high conversions. Prior to jumping into the discussion, I want to clear that we may find the competition or race as a contradiction in the end.

Considering the two possibilities of race:

Case I – CMO beats SEO

What if content is super, but the rank doesn’t exist. Who will read the rich customer-centric content? The direct consequence: no viewers no business.

Case II – SEO beats CMO

What if a website ranks no.1, but the content is irrelevant. Sorry to write, but such cases no more exist because Google ranks only those websites that have content.

High rank is achieved through SEO using onsite & offsite techniques. Directory submissions & search engine submissions are significant to alert spiders about the existence of website. What is a website? It is a content piece. That means we are spreading the word for content under the title of a website, which is called nothing but content marketing. Link building is also meant for the same purpose. A website wants two types of viewers: spiders and users. Therefore, mainly content has to be optimized for these two bodies. Whether it is high rank or conversions, content plays the most significant role.

• High Rank through Content: A SEO Services Company needs to focus on content because search engines love to chew the crispy content to make a website as its favorite flavor to share it with others.
• Customers through Content: After satisfying search engines, marketer needs to throw ball to the user’s court and make sure he catches. If user misses the punch in content, marketer is going to lose a potential customer. Pitching the customer through the content of his level would increase the chances of conversions. And, one more point if users won’t stay for longer time periods on a website (high bounce rate), then sooner search engines will also drop that website down from SERPs.

As thought above, competition seems to be contradictive to SEO & CMO. I think SEO must be rephrased as content marketing optimization in order to end the confusion because content is guiding the race instead of running it. Marketers must raise their hands for CMO instead of SEO Services Company. And, each SEO Services Company should change its name to CMO Services Company. How many marketers agree to this? Share your thoughts in the comment box.

Web Development Services – Dot Technologies

The Internet is the biggest source of online trade and commerce that has revolutionized business activities across the globe. It helps in easy transactions which enables direct access to both service providers and clients for effective exchange of goods and services. The Internet is a great virtual medium that helps both buyers and sellers in interacting with each other. Therefore, it is very important to create a website that helps a company in showcasing its products and services properly. A well made site will help an organization in providing crucial information to its clients in an easy manner.

Here web design is an importanat part of web development. It is only through this medium that an efficient and informative website is made. In order to make good websites, it becomes very important at the part of web site developer that it is created and designed professionally with accurate details. In order to improve your business, it is very important to hire professional ecommerce web development experts as they will be deft at their work. Currently, the web development industry is a burgeoning one and is growing at fast pace. With the dot-com revolution, this phenomenon has turned into a popular mass media tool.

In order to create web design, it is very important that the web development professional knows software that are useful in designing purposes such as Adobe Dreamweaver, Linux, Apache, php/MySQL. Apart from this, of late, some of the new technologies that have changed the scene of web designing include blog layout which is an interactive way of exchanging useful information. Some of the other basic tools that are a useful part of web development include client and server side coding techniques such as XHTML, Flash, JavaScript, CSS, ASP, ASP.NET, php, Java..

However, beyond all these applications, it is very important that the content of the website provides the latest information. This is an expert job that comes under a web content writer. Web development also includes a content writing service which helps in making a website informative. This immensely helps an organization in getting priority on search engine optimized result pages on the Internet search engines. This ensures effective use of the keywords with high page rankings. It is very important that the website is designed according to the latest techniques so that it is easy to sift. It is important to keep the website simple without, excessive use of Flash and other graphic applications as it will make the website hard to read.

Try not to stuff all information on a single web page as you can use the hyperlink facility which makes reading an easy process. In order to make the website more attractive, make sure that your web development team is good at White Hat SEO techniques so that your website gets listed on the search results on the Internet, which will help in the long run. Finally, if the website is full of updated information about your products and services, it will definitely help you in attracting more business clients because of higher web traffic. Therefore, web development is the key to success for a professional website.

Web Development Company - Dot Technologies

India is today the world market for software development. What began as a pilot as software technology has become a huge market in India is a huge number of foreign projects that find their place in the Indian software market. An infinite amount of work in software development in India was outsourcing to India and there is enormous competition in high-quality software projects on time and quantity at an affordable price.

Software development is a process in which companies provide services such as development, maintenance and publishing software such as software, training, documentation, tips, etc. There have been enormous changes in the form of development languages software and providing various tools such as Microsoft. NET technologies, PHP, MS SQL Server, AJAX, Atlas, Silverlight, Java, J2EE, JSP, J2ME, ASP, ASP.NET, C #, VB.NET, database MySQL, Oracle, etc. have more two decades of time.

Software Development in India is not limited to product development software and sell out. It also extends to other resources, such as market surveys, research and development, maintenance, software product and software configuration management. Analysis of the problem, the design plan or the plan for a software solution for deploying or coding of the product, bug fixing and commissioning are also important factors that make software development as a whole.

It is true that IT companies are growing rapidly in India, mainly due to higher service needs for software development in India. We can see that the development of software and IT companies are closely interrelated, as when a levee, and the other is up too. Therefore, many companies now offer software development services, leading to unlimited growth in the sector.

Professional Web Development Solutions - Dot Technologies

Choosing a right web development company that understands your business needs is a crucial task. Well-designed, customized website, which represents products, services and other information in an impressive user-friendly way, can create an outstanding presence in the online world. Hence, one needs to hire a reputed and efficient web development company that has a specialization in web designing and content representation. Known as software power, Indian companies hold a grip on web development solutions market. Their websites provide details about the previous clients and projects, prices of their service package and most important the technologies they are using. That information can help a new client to choose the best web development company India among a number of other web development companies.

Web development company is known for providing a unique combination of

creativity, latest technology, expert and experienced staff. Their work starts with preparing a strategy plan that includes details from market trends, competitor’s position, business requirements, to presentation of text, graphics, audio and visuals, and so on. Indian web developers are providing their services for 24x7 and with various packages that give flexibility to include or exclude some services/products. Apart from good content and attractive design of website, it is equally important to create an SEO friendly website. Here, one can find ready-made web solutions for his business and custom made web solutions/applications. Web development offers complete on-site-offshore services, testing services with a focus on quality assurance and client satisfaction. Their well-experienced professional staff is well versed with advance technology developments, methods, industry-standards and well known for creating charismatic and result driven websites. Web developers of Indian companies are known for their proficiency in all technical aspects, using of MySql, .Net, Jquery, HTML/CSS and SEO semantic coding, etc. Their work do not end with designing a web solution, but also covers the entire end to end testing, execution, defect analysis and SEM process. Such a responsive, supportive, client-oriented and accountable work environment is the hallmark of web development company. Hence, choosing an Indian web developer or company could be a fruitful decision for your business.

For growth of a company in today's modern, networked setting, having a solid web presence is not only necessary, but also of utmost importance. Web Development Company in India provides a complete package when it comes to developing a holistic and customer sensitive web presence. The team begins with a proactive analysis of the requirements, and based on the strategies drawn up during preliminary forays, decides on the best methods to employ in gaining a concrete and effective web presence that portrays the values and directives that the company stands for. This helps to gain a firm footing in the web based market and also provides a competitive edge in the long run.

Our Working Strategy - Dot Technologies

We have set processes to roll out a finished application from our lab. We emphasize on quality, our detail oriented system analysts analyze the requirement specification thoroughly, regular interaction with the client during whole of the project life cycle enables us to build a most workable solution.

We define different stages for each project. At the end of each project stage we make the project available for client’s review. Necessary changes/modifications are done based upon client’s feedback. This strategy makes it possible to build a most cost effective and workable solution.

After the development phase of an application is complete, application undergoes a rigorous quality assurance phase. The application is declared complete only after QA team approves the project. No project is delivered without approval from quality assurance team.