Introduction to Google Carousel

What is Google Carousel?

Google has transformed into a knowledge search engine from an information search engine. The knowledge graph search feature – Google Carousel enables users to glance through more relevant URLs related to their queries; the horizontal array of images appear on the top of SERP (Search Engine Result Page) for users to reach the most relevant link in the minimum time. After selecting the relevant link, the feature turns up with the biography of selected link & many other relevant results to choose from. Go through the screenshots to understand Google Carousel better.

Screenshot I:

Screenshot II:

Launch Details
Google Carousel is launched on June17, 2013 in US with English as base language. Google will gradually cover other nations after studying different cultures, consumer behaviors & languages thoroughly. Google does not want to create confusion among users’ minds with irrelevant results; it aims at “to the point results”. Over the globe, we have many similar words that have different meanings, for example: in German “gift” means “poison” whereas in India it is referred as a “present”, in India people prefer to use the word “biscuit” instead of “cookies” that is common in US and there are many such examples to quote here. Google Carousel is to refine the search results in the best optimal way.

Scope of Google Carousel
The Knowledge Graph Search is an intelligent feature that would affect the rank of websites and users’ behaviour, drastically. Local businesses will have to walk extra miles to get on the top as it demands for branded search results. The horizontal sequence of images constitutes mainly brands, which means optimizers need to optimize set of keywords along with the brand name & that too naturally. Google Carousel has Google+ in its algorithm that forces webmasters to create an impressive Google+ profile for client’s business in order to appear in horizontal images list. Image is very-very important to improve ranking for Google Carousel; it is recommended having clear & good resolution image for Google+. More a business is active on Google+, the more are the chances to appear on the top panel of SERP.

Advantages of Google Carousel

• More User-Friendly
• Local Results get better place before paid results
• Image makes it more interesting, as users are more inclined to click the most impressive ones.

Disadvantages of Google Caurosel

• Less Space for Organic Results
• Long Pathway to Reach Website
• More Dependence on Google+

Comparison – Organic Results | Paid Results | Local Search Results

The sequence of SERP is local search results (LSR) – paid search results (PSR)– organic search results (OSR). From the biggest desktop screen to smallest mobile screen, LSRs & PSRs take maximum space leaving little place for organic results to adjust. What would be the strategy of webmasters to become visible on Google? Would it be more preferable to optimize for Google Carousel? Such questions need vigorous brain-storming sessions to find optimal answers.

Tips to optimize website for Google Carousel?

• Optimize website to create better UX (user experience).
• III, V and VIII positions of Carousel Results are the ones which are clicked most often by users.
• Image is the most important thing to get users click; make it interesting.
• Google+ Profile is the key to online success. Complete profile with
  • Phone Number
  • Geographic Address
  • Fresh Content
  • More Followers
  • Quality Business Description
  • Quality Images for Profile & Business Categories
• Reviews are compulsory to prove the worth of products/services.
• Follow brand strategy to win brand driven knowledge graph search.
• Multiply conversions by appearing in Carousel results as well as organic results.
• Submit website on authoritative online directories like yelp, zagat, etc.

Get set ready to successfully go on Google Carousel! If you have more points to share with us, please feel free to do so here.

Domain Strategy of Website Developers in India

The significance and selection of a website domain name in SEO is usually ignored and not given the required attention. In an online business, you need to brainstorm over a great domain name for your website even from an SEO perspective. For instance, if you are buying a domain name for a web development company in India, you have to come up with search terms that users might enter when they look for web development services or web developers in India.

Whenever you buy a domain name, you should make sure that the domain includes a keyword of the service you are offering under the umbrella of your business. Web development companies in India optimize websites starting right from buying domain names to marketing website. They carefully choose domain names that not only help users identify your services, but also rank high on search engines. Website developers in India choose domain name with a keyword indicating the user about your services that eventually index your website into Google in no time. Since Google like crawling keywords, they will set up a relevant domain name to give it high rank in searches.

Due to fall in the prices of domain names, there is a lot of competition in the market and there are chances that your ultimate domain name has been already taken. But, web development companies in India won’t give up by choosing a domain by name of your business, just for the sake of getting one because domain name is paramount and you can get plenty of ranking benefits from the suffix you choose.

Integrated Approach of Web Development Companies in India

Cloud Computing is the fashion to follow & web development companies in India continue to outshine globally. Extranet is the only possibility to keep a close eye on market indicators & business operations. Effectiveness lies in the technology that a business deploys. World Wide Web is the common component of each enterprise irrespective of nature. Indian IT companies are doing great in the industry to cater the diversified business needs of domestic as well as international market. With their hard efforts, industry called software development India has gained popularity worldwide. For growth & expansion, it is imperative to partner with an expert web development company in India. Competent & cost-effective services remain supreme benefits of outsourcing technology from India. Additionally, software development companies in India fuel business procedures with the latest technology. For example, Windows Azzure is one of the recent cloud platforms practiced by Indian developers. With their definite skill set and infinite intelligence, they thread technology with appropriate frames to benefit end users.

Generally, a web development company in India offers bundle of IT services instead of partial. They believe in the synergy effect of technology. An application turns out to be more effective by networking technology with one another. From basic website development to complex database management, software development services in India constitute all. Programming & developing goes hand in hand for a powerful makeover of any online enterprise model. For customer leads & sales to employee interface, a web development company in India multiplies your output by integrating your business operations with technology. The major ingredients of offshore IT services are:

• Website: Indian tech geeks develop websites on different platforms (Word Press, Joomla, Magento, PHP, Asp.Net, etc) to reach target market. Latest technology remains the first promise while implementation.
• Virtual Solutions: From intranet to extranet, a web development company in India promises comprehensive virtual solutions in synch with different operating systems like Mac, Linux, Windows, etc.
• Mobile Services: Software development industry in India enables entrepreneurs to have special mobile websites to tap the potential market. Additionally, mobile app development remains the top task.
• Cloud Services: Management is the essence of successful business. To control operations on global level, an Indian web development company empowers you with a unique blue-sky.
• Database Management: For big projects, software development services of India equip enterprises with special DBMS.

Collaborate with web development companies in India to win market competition. Give your business a chance to grow with software development services of India at an accelerated speed.