Why does a Web Designing Company also offer SEO Services in USA?

Web development Industry is undergoing many twists; some twists are visible & many are hidden. But, one thing is sure that industry is following a complete customer centric approach. The question what we have asked above “why does a web designing company also offer SEO services in USA?” is the proof of IT consumerization. Most of web designing companies provide digital marketing services’ have you ever became inquisitive about it? Here, we reveal you two reasons behind it:

1. Search Engine Friendly Website Design

Because many SEO Gurus emphasize upon search engine friendly site designs that’s why many companies offer packages for web design & SEO services in USA. Let’s go a little deeper; what is the meaning of search engine friendly website design? A web design that

• takes less time to download,
• has all those social plug-ins that are part of major search engines’ algorithms,
• has combined CSS files, minified html & java scripts to decrease the download turn-around time,
• avoids heavy flash animations, and
• has improved caching features.
  
  
  
  
  

All those website designs that can be easily accessed by search engines are search engine friendly.

2. User Friendly Website Design
   After satisfying search engines, there comes the turn to delight users. What if your webpage ranks well, but users exit it as they enter? High bounce rate is alarming for the success of a business website. Checklist for user-friendly web design is as follows:

The website design

• should not be gaudy
• must have images relevant to the business product or services
• should not be scattered information
• must have simple font family & size to understand
• must have easy navigation to reach desired landing pages
• must be a good combination of images & texts to drive user again & again to the website

Hope everyone has clearly understood the reason behind the packaging of two different services. People may have a question why only website designing company offers SEO services; why not vice-a-versa? The other way round is also possible depending upon the competencies of webmaster. And, the check list is not limited to website designing companies in USA or SEO services in USA – it is universal to entire IT industry.

What is meant by “clear call to action” if a Web Development Company in US claims it?

“Call to action” is mandatory but “clear” is significant to online success. There is

web development company in US

not only one Web Development Company in US that promises websites driving customers to the point of purchase, but many. Also, there are few claiming for clear call to action. The term “clear” makes a difference between an ordinary and an excellent web development group.

A website is a communication vehicle that carries business information (or other) to the end user. It is a common principle of communication that message must be transmitted in such a way that the receiver can comprehend it in true shape & size. A clear message is the key factor for successful communication process and a website is no exception to it. Now, if we analyze the purpose of a website, it is to make a sale. How would it achieve this goal? only if the website makes a clear call to action.

We are also a web development company from US, and are proud to be in the list of few. We have a trap of words to hold & drive users to indulge in buying. The main point is to prison users for life-long so that they keep on visiting the website again and again. The target is not a call to action for once, but for many times.

The technique is – Bridge the Vacuum

If a user (looking for a solution) reaches your website - he reads a little & exits; what does it mean & why does he exit the page? The website has little relevant substance that is too less to answer the queries of users. The success of a website lies in the hand of webmaster. Webmaster has to fill all the vacuum voids to stop users from exiting the website prior to action of purchase. How? Follow the call to action checklist:

• Answer the most basic query of user in simple language.
• Relate the basic information with your product in bold letters.
• Communicate your business product as users’ need.
• Use such visuals that may hold users’ breath.
• Pricing is very important. Display price with a good mark-down to make the page more appealing.
• “Buy” button & user-friendly payment modes are integral to online success.
• Contact us & Live-Chat are very important to make the purchase little personal.

Other than these things, a webmaster must focus on the perfect landing page & user-friendly design to ensure that user will definitely click the buy button. Being a web development company in US, we take customer oriented web world as our religion and posting such blog becomes a duty for us moreover.

Importance of Search Engine Optimization - Dot Technologies

Search engine optimization or SEO is a popular technique that increases the visibility of any website in search engine results. It helps websites to get popularity and quick visibility in the virtual world, ensures more traffic and revenue for the site. An effective and well-planned SEO strategy is the key aspect for achieving success in online business. Therefore, search engine optimization India is the name that can provide excellent SEO solutions for any type of business. Their SEO solutions are totally in accordance with Google’s search policy and guidelines that help in maintaining clean and positive reputation of site along with quick appearance in search queries. The main purpose of SEO is to get top place in search results. For that, right keywords, titles and secondary phrases should be included in the introduction of website. Search engine optimization India experts hold a sheer experience in this context, be it domestic stage or abroad, Indian professionals are providing effective SEO solutions.  

Nowadays, search engine optimization is not only limited to traditional SEO technique, but also includes search engine marketing, social media marketing, PPC and many more. The professionals of Search engine optimization India are a step ahead in this regard, as they keep themselves updated with the changing policies of major search engines. Indian SEO professionals are using various advanced SEO technological solutions clubbed with different types of marketing platforms. In today’s competitive world of online business, where each website is offering best user-friendly environment, it is a challenge to maintain regular traffic and high revenue for the website. Social media marketing that uses social networking sites, link building and other affiliated marketing tools for higher exposure and gaining popularity; is a highly result oriented SEO strategy that can ensures visibility of a site across the globe. In that context, search engine optimization India is the best available option in today’s market.

Search Engine Optimization India holds the distinction of delivering high quality web content that is designed to enhance your website’s visibility, capture your target audiences’ attention and ensure audience loyalty to information that is both engaging and relevant. SEO India boasts of an international clientele and believes in delivering extraordinary service, on time, every time!

Google+: Brands Rush In Where Consumers Fear To Tread

Earlier this week BrightEdge released data on early adoption of Google+ pages by brands. It also offered a comparison with Facebook. The SEO firm said that 61 percent of the top 100 brands in the US have Google+ Pages, in the little over a week since the doors were officially opened. By contrast 93 percent of that same top 100 have Facebook pages.

The Google+ adoption numbers are impressive. Indeed, given the possibility that Google+ may turn into a major new social platform brands want to quickly establish themselves on it. So far, however, there isn’t that much follower action, according to the BrightEdge report:

Not surprisingly, Google had the largest fan contingent of any brand on Google+, having attracted more than 65,000 fans. In these early days of Google+ Pages, top consumer brand stalwarts like Coke, McDonalds and Verizon had only dozens of fans, all just a shadow of the millions of Facebook fans these brands have already connected with.

BrightEdge said that “no brand other than Google had more than 50,000 Google+ fans,” while more than “two dozen of the top 100 brands have over 1M fans on Facebook.”

Ford is something of a case-in-point. It was one of the earliest adopters of Google+. The company was part of the initial wave of entities that set up +Pages before they were officially allowed. It has 27,535 fans on Google+. On Facebook it has nearly 5 million.

 

I much prefer the look and feel of the Ford page on Google+; it’s “cleaner” and even more “branded” in a way than on Facebook. Facebook was lauded for being “cleaner” than MySpace in its early days but now Facebook has become very cluttered. (I’ve excluded that clutter [the right columns] from the screen shot above.)

Another reason that brands and their agencies have raced in to Google+ is because of the potential future SEO value of participating in Google+. In addition, video chat feature Hangouts offers a unique way to connect with fans/followers vs. Facebook and Twitter.

If the fans/followers/plusers don’t come all this will be relatively moot however.

It’s not clear whether Google+ is gaining or fading. Hitwise recently released data showing that Google+ just had its “third biggest week since launch.” That suggests new momentum.

There are others, however, who believe the recent bump masks a larger stagnation that presages the inevitable failure of Google+. Tech bloggers and journalists seem increasingly prone to snap judgments and hyperbole these days. It’s way too early to call Google+ a failure. However it does face a struggle to justify itself to consumers who otherwise appear relatively happy with Facebook.

Yet brands and agencies will continue to use Google+ in an effort to get “+1s” and because Google is indexing Google+ pages. New brand and business activity on Google+ may in turn create more consumer interested and engagement — especially if companies offer incentives to +1 them, as they frequently do on Facebook.

Content Copied From : http://searchengineland.com

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him@gsterling. See more articles by Greg Sterling

Web Development and Graphics Design in Dot Tchnologies

DOT Technologiesis a software solution providing company managed by a group of experienced and technical people, who have proved their caliber in the field of marketing, project analysis, web design and web development Company. The company is based in India. We have technical expertise in the field of latest web technologies. We are capable of delivering solutions of any size and complexity. We have consistent record of producing cost efficient and quality products for our esteemed clients. We feel proud to state that we turn our customers into clients in 99% of cases as we strive to deliver the best. The company has created a niche market of its own in short span of time.

Software Development

Be it web based large business solutions, Intranet based applications for internal use of an enterprise or windows based multiuser applications, we plan, develop, deploy and maintain them in efficient and most cost effective manner. With best multi technical professional pool and seasoned guidance, we develop most adaptable & practical solutions for our valued clients all over the globe. We develop completely custom applications which are specially built for your business or Open Source based quick solutions entirely as per your terms and time frame. We believe in spoiling our clients by providing them round the clock support and attending to all their needs on priority basis.

We at DOT technologies follow agile methodology for project management process. This methodology is based on interactive participation on clients’ part and proactive response from development team. We ensure dynamic work environment by having brain storming sessions with the client & amongst team members. Sprint releases from development team help in creating an application which is completely useful for the enterprise.

Web & Graphics Design

Brand building had always been our forte’. We imbibe nature and culture pertinent to your business into your style along with making it visually communicative and presentable. In addition to appealing and trendy new look, we make your presence prominent in your business community.

Creative minds, experienced hands and latest knowledge rolled up the selves, have empowered us to create a unique appearance for all who trust us for the public presence of their business. Your business dexterity and our brand building proficiency can make your charisma felt all across the globe.