I recently got shocked by this release that worlds biggest competitors Google, Bing and Yahoo have come together to build a joint alliance with each other to make the search results more rich for the online users. This news made my mind blow up with excitement and astonishment that the biggest rivals come together was like impossible but they have proved to be real professionals. The alliance is launched via domain name “schema.org” which is aimed at to provide a common platform from where a set of micro-data, from each of the search engine will be used to support the search results. The micro-data will consist of existing data and the fresh data created to take this scheme. This breaking news will definitely bring a new change in SEO tips and SEO guidelines.Understanding micro-data will help us in understanding more easily, what these giants are up to. Well, micro-data is asset of structured mark up which is used to give a valuable meaning to the published content online on blogs, articles sites or websites. All the types of micro-data provided by Google, Bing and Yahoo are recorded in schema.org to make them in use collectively for search refining and maintaining quality content.
This alliance will help Yahoo a lot and open ways to enhance their search results as well and improve user experience. It was said that Yahoo uses the same formula for indexing and rankings as Bing does but now they may have wide options to control their algorithm according to themselves from a common platform. However, where Yahoo gets a benefit from this alliance, Google and Big also gets an open facility in using the micro-data in many ways which can improve their search relevancy, versatility, credibility and finding the most accurate listing with the help of Google places. Google as a monster leader in the web market, will use the micro-data for its search refining related to finding recipes to give users with the exact recipe that they might be looking for including even the minute details regarding time consumed in making a recipe, ingredients involved, exact cooking time on every step etc. isn’t it awesome?Alliance Allows Micro-formats and RDFa Support
The big question mark arises when for the users already using the Google, Bing and Yahoo snippets that whether the schema.org will support micro-formats and RDFa? The answer to this puzzle is provided by professionals that the schema.org provides a standard format for micro-data to be used and will not support the previous micro-formats and RDFas. But to give a freehand to users which are already using the snippets, search engines have announced that those users will be facilitated on the same micro-format that they are using. The option preferred by the search monsters still recommends switching to the standard format offered in schema.org.Winding up SEO News
With the discovery of this news of joint alliance of Google, Bing and Yahoo, I expect to see much better and accurate search results within these search monsters and hope from SEO professionals, to re-focus on ranking their websites in top results within these 3 big search monsters by applying new SEO strategies and smart planning.
This is super interesting. I'm sure every top seo company already knew about this, but for me being a complete rookie in the field, I had no idea this would ever be considered. Either way it's a really cool idea and we'll just have to wait and see what comes out of it! Thanks for sharing this info!
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