Google Updates - Google’s New Video Search Ads

Among the latest developments that are occurring at Google, a new ‘Media Ads’ format for video ads on Google.com is also being planned. Google is soon to launch new video search ads in a hope to increase the user experience of its search engine. Through this new feature, the ads on Google search will be shown as small thumbnails with a play button. Upon clicking the thumbnail, the video ad will expand into a larger player to cover the entire Google search page.

Video is cool!

While this may not be something entirely new, for it is just an extension to Google’s existing ad products, however, this is certainly something different when it comes to media searching on Google. This new extension will certainly help Google to approach media companies promoting new movies, TV shows, ads, and other media content on the internet and earn huge revenues from them.

An Amazing Feature

With this, users can see a search ad below the search box whenever they type in a related keyword. When this ad is clicked, a player window pops up and shows the clip instead of taking the users to a new site. As a common practice on Google, AdWords ads will be attached to the video player.

As per Google, advertisers won’t need to select keywords to promote an ad, instead whenever a search term is entered Google will automatically detect what is related to the advertisements. The media ads will be displayed below the search box and on top of the search results. The clicks on Media ads will be charged at a flat rate.

One of the most interesting parts of the new Media Ad format is the sleek Lightbox media player.

Whenever an ad is clicked on, the player will expand into a wide screen and dim the remaining aspects of the page. This has been done to make the entire viewing experience of the users more appealing, wherein users’ attention can be directed towards the video.

In its initial phase, the new video search ads feature on Google will show results for the movies. As research indicates that movie title searching is usually meant for viewing movie trailers, therefore, this feature is primarily targeted for the movies. However, Google has plans to add other video-centric segments over time too.

Goggle unveiled the new video search ads feature at the Search Engine Strategies Conference last month. According to Google, 10% of all its current ads feature the new ads format.